Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Optimize your website & pages.

B2B 117

B2B SEO Travel Hubspot 117

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request.

B2B 148

B2B LinkedIn Tips Marketing 148

Writtent Blog

JULY 4, 2013

HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. Before visitors will click the call-to-action and become a subscriber or download your ebook , they have to believe they will get some value out of doing so.

Examples 104

Examples Hubspot eBook Template 104

Writtent Blog

JANUARY 27, 2014

If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Copyhackers is a great resource on creating copy that converts. This is one of the oldest and most-respected SEO resources online.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. You need to put out a steady stream of content to build your brand.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Image Credit: HubSpot/PoweredbySearch. Be a Resource.

Small Business 100

Small Business B2B Strategy Content 100

Convince & Convert

AUGUST 13, 2015

Lacking in resources, they recruited CrowdSource to help them expand beyond reviews and menus. However, they lacked the resources and time. NetLine helped Hubspot get their collection of 20 ebooks into the hands of qualified leads. If you don’t have the manpower, get people who can do it for you.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Promote white papers / eBooks / reports for lead generation. Got some great support resources online? What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

APRIL 16, 2013

Sensationalism: According to HubSpot , big claims and wacky ideas pique readers’ curiosity. For more proven headline formulas, check out these resources: 7 Headline Formulas that Convert (and Why They Work) from Crazy Egg. There are as many ways of approaching a title as there are stars in the sky. What other tips can you share?

Hubspot 104

Hubspot Social Media Management Flickr eBook 104

ProBlogger

AUGUST 20, 2012

Kip Bodnar of HubSpot says of Flipboard , “This application and others like Pulse take information from news sources and social networks like Twitter and Facebook and display them in the form of a digital magazine, instead of boring lists of headlines like most RSS readers.”. Why not become part of their audience?

Trends 41

Trends Social Media Flipboard Tips 41

Writtent Blog

JULY 25, 2013

The following example from the HubSpot blog illustrates how the company is able to promote their content assets , while providing distinct value to prospects, by creating a text call-to-action : Image credit: HubSpot. Promoting an irrelevant eBook can feel like a push tactic to your readers, or simply be ignored.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. HubSpot understands Facebook’s B2B lead generation potential. Some other great Facebook resources you might enjoy: How to build and maintain an engaged Facebook community group. Treat this like a CTA.

Examples 246

Examples Facebook B2B Instant Messaging 246

Writtent Blog

NOVEMBER 17, 2023

Interviewing those experts is one of the best business blog topic ideas because they make your blog a better resource and help your readers. A great example of this is HubSpot, an internet marketing software company. Interviews There are experts in every industry, and experts specializing in every topic within that industry.

FAQ 98

FAQ Case Study Hubspot eBook 98

Writtent Blog

NOVEMBER 7, 2014

Hubspot does a great job explaining what SEO really is. You’ll find this is a very interesting introduction to some secret resources for keywords. Copyblogger’s Keyword Research Ebooks. A true content marketing giant created several eBooks about keyword research. This resource can put you into the latter category.

SEO 111

SEO Resources Engineering Hubspot 111

ProBlogger

JULY 16, 2014

For example, a company using Hubspot is probably going to have a huge focus on inbound marketing and content creation, which means there’ll might be an opportunity for you there. Make yourself an indispensable resource. Choose different types of writing, such as a blog post, a chapter from an ebook, and a website page or EDM.

Applications 42

Applications Tips Sample Samples 42

Writtent Blog

APRIL 18, 2014

Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines. This eBook from CopyBlogger offers a great in-depth guide to writing killer headlines. They also offer access to many more great writing eBooks.

Resources 103

Resources How To Hubspot eBook 103

Writtent Blog

JULY 17, 2013

Startups and companies in the earliest planning phases don’t get a free pass from interviewing, though – Ellie Mirman of HubSpot recommends using Craigslist or a similar service to find appropriate members of the public to interview. Image credit: Ambro/freedigitalphotos.net.

Sample 99

Sample Samples Research Company 99

Writtent Blog

DECEMBER 13, 2023

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck. Discussing how to use that information or what these resources missed counts as commentary. This infographic from HubSpot illustrates the importance of visual content.

Content 98

Content Hubspot Curation Case Study 98

Writtent Blog

JUNE 26, 2013

What if you’ve written a brilliant eBook, sent a link to your entire email list, engaged in hardcore eBook promotion, and no one is downloading it? We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Your Covers Are Terrible.

eBook 84

eBook Hubspot Metrics MySpace 84

Webbiquity SMM

OCTOBER 16, 2012

Social Media and Human Resources. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). Just 11% use mobile content and only 9% create eBooks. Business Insider ).

Social Media 232

Social Media Hubspot B2B Marketing 232

ProBlogger

SEPTEMBER 24, 2018

Links and Resources for PB 262 – How Carolyn Started a Directory to Attract Readers to Her Blog: Artsy Shark. And then, I stumbled on a book called Inbound Marketing, that was written by HubSpot founders Brian Halligan and Dharmesh Shah. What problem can you solve for your readers? What issue can you help your readers overcome?

Directory 27

Directory Blogger Collaboration Course 27

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Lack of resources to be successful (“you will always need more time and money than you expect for executing your social media tactics”).

B2B 186

B2B Social Media Review eBook 186

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. Need to generate more leads for your clients or your own business? Who doesn’t?)

How To 174

How To Hashtag LinkedIn Newsletter 174

Buffer Social

APRIL 5, 2017

Fortunately, there are a ton of resources on most any marketing skill you could hope to achieve. Here’re a few of the resources we’ve found helpful as we’ve leveled up in all the different areas of a Buffer T-shaped marketer. E-book: Hubspot’s Marketing Psychology Guide. Resource: The Wistia Library.

Marketing 108

Marketing Diagrams Skills How To 108

ProBlogger

JUNE 3, 2012

Zero time investment: Unlike the other online content marketing positions, this one requires zero effort, and zero investment in resources like time and labor. Here, you’re selling your information in books, ebooks, how-to packages, and email newsletters by building a list with limited content creation. Which path is for you?

How To 39

How To Case Study Newsletter Consultant 39

Webbiquity SMM

DECEMBER 30, 2014

“Creating the content first and figuring out where it should go later sounds like a surefire way to waste time and resources. ’ Why are we creating this blog post / eBook / status update? by HubSpot. by HubSpot. This gives companies the opportunity to be the go-to resource in their industry.”

Content 194

Content Tips Marketing B2B 194

Writtent Blog

MARCH 26, 2014

If you only dive into one resource on this list, this should be it. The only paid resource on this list; it’s also one of the best. The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. An Introduction to Google+ for eBook. What the Plus!

Resources 99

Resources Google Hubspot eBook 99

Pixlee

DECEMBER 21, 2020

But with the growth of online shopping and ecommerce operations, there has been an equal boom in ecommerce resources. . Shopify’s blog has every resource you could need for creating a business. It serves as both a resource and a community to inspire, educate, and support entrepreneurs in the initial stages of their business journey.

Case Study 52

Case Study Resources Hubspot WordPress 52

Convince & Convert

APRIL 29, 2014

is requiring employees to work in an office and what that means for human resources or culture or leadership. It might be a book a friend has written, a collection of free eBooks available from other bloggers, or your own eBook. Or it could be how Yahoo! The more you do it, the more natural it becomes. Give stuff away!

Content 167

Content eBook Industry Trends 167

Convince & Convert

MARCH 18, 2016

In some cases we help them power their resource center on their website, because we all know that that’s where a lot of our content lives. And you might call it a resource center, you might call it a content library. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

ProBlogger

NOVEMBER 21, 2016

Further Resources on 7 Steps to Editing Your Blog Posts. My name is Darren Rowse and I’m the blogger behind problogger.com , a blog, podcast, event, job board, series of ebooks and a real book as well which you can find on Amazon all designed to help bloggers to grow their audience and to make money from their blogs.

Blogger 20

Blogger Process Questions Publishing 20

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Even if you’re drawing from existing content assets to create eBooks and whitepapers, they’re still ridiculously time consuming projects.

Small Business 93

Small Business Strategy Content eBook 93

Writtent Blog

FEBRUARY 6, 2014

HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. You’re able to provide original resources to your followers, effectively increasing your engagement and shares, and driving more traffic to your website. You Need Press.

Hubspot 85

Hubspot FAQ SEO ROI 85

Webbiquity SMM

MARCH 27, 2013

Writing “Whether you’re a LinkedIn newbie or just need to become more effective on the site, these tips offer great ideas for LinkedIn networking,” the authors provide more than two dozen tips and resources for more effectively using LinkedIn. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.

LinkedIn 209

LinkedIn Tips Hubspot B2B 209

Writtent Blog

AUGUST 22, 2014

Create a resource list of your website’s articles on a given topic. Better yet, create a comprehensive resource list that links to others. An eBook Excerpt. It’s a tactic that’s worked well for HubSpot. Publish a Mind Map. Review Professional Organizations. Write a Code of Ethics. Create a Story.

Hubspot 105

Hubspot Embedding FAQ Collaboration 105

Writtent Blog

MAY 21, 2013

Acceptable Web Resources. ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. Include thorough buyer persona profiles in your content style guide, which include psychographic characteristics. Numbered Lists. Product Reviews.

Content 96

Content Tools Marketing Hubspot 96

Writtent Blog

DECEMBER 2, 2013

Gather resources, and consider which call-to-actions you’ll include with your articles. In Blogger, WordPress, HubSpot and many other content management systems, your blog title will do dual duty as your page title. Google actually only considers the anchor text of the first link on a given page: Image credit: HubSpot.

SEO 85

SEO How To Hubspot Engineering 85