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Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question.

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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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How to use ephemeral content in your marketing strategy

Sprout Social

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. You can save your stories into Story Highlights and keep it visible even after it disappears from you stories feed. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day.

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Optima Makes Car Batteries Fun With Busy Social Media Feed

Forbes Social Media

When the events happen, I show up with cameras to document (harvest) and when I send the content out in social media, I'm taking our content crops to market.

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Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Meta’s documentation specifically mentions “skippable” videos. The assumption is that this doesn’t include any of the feeds, among other placements. Assuming that this doesn’t include feeds, of course, I have to wonder why that’s the case. And maybe it is, but Meta needs to clarify.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Facebook is being used for everyday tasks like e-mail, instant messaging, reading news, blogs, RSS feeds, search and shopping. Are highly targeted Facebook ads part of your marketing mix?