Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. I took a look at the Social Media Marketing research data.

Research 113

Research Report Cymfony Social Media 113

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Adam Sherk

AUGUST 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? by Adam Sherk on August 4, 2010 The new Digg has gotten a lot of attention for the opportunities it creates for publishers (see ReadWriteWeb and BlueGlass for details).

Digg 134

Digg Sites News Activities 134

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Enter Simon Sinek. Enter Simon Sinek.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social and Alternative Search Engines. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge.

B2B 185

B2B Trends Marketing Technorati 185

Bill Hartzer

DECEMBER 7, 2010

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. Two years ago, marketing budgets still were split 60-40 traditional to online.

Engineering 108

Engineering Survey Social Media Marketing 108

Bill Hartzer

NOVEMBER 30, 2009

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. There were some vast differences between how money will be spent on email marketing and social media versus spending on banner advertising and search engine marketing (SEM). Tweet This!

Small Business 102

Small Business Report Social Media Survey 102

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships.

Social Media 168

Social Media Marketing Small Business Cost 168

Saying It Social

MAY 25, 2010

This webinar will be conducted by AK Stout, Owner & Social Media Strategist at Saying It Social, LLC. About AK: AK has been working with social media for the past 6 years, having been amongst the first group of people introduced to Facebook. Space is limited and “seats&# are filling up fast.

Social Media 100

Social Media Real Estate Marketing Small Business 100

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

The story did quite well on Digg and on Reddit, with Reddit users noticing that one of the fish forms actually looked very much like the Reddit logo. That story hit the front page of Reddit and on Digg , and 67 people voted on my comment : Props to Reddit for visibly interacting with the community it serves.

Digg 100

Digg Reddit Web 2.0 StumbleUpon 100

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

Social Media 272

Social Media Engagement Forums Policies 272

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Saying It Social

FEBRUARY 4, 2010

link] FriendFeed [link] LinkedIn [link] MySpace [link] Twitter [link] Digg [link] Seesmic [link] Stumbleupon [link] Ning – Create Your Own Social Network [link] Squidoo [link] Social Tools & Apps Hootsuite – Our Fav!! Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner?s

List 149

List Social Media Tips TweetBeep 149

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!!

ROI 128

ROI Social Media StumbleUpon Digg 128

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

The Realtime Report

AUGUST 17, 2012

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Convince & Convert

JANUARY 18, 2011

People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. Market Size.

Social Media 119

Social Media Badge Metrics Foursquare 119

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. Chad Richards is the Social Program Manager at Firebelly Marketing. The insurance industry has the most Twitter accounts (13). Your comment has not yet been posted.

Social Media 165

Social Media Twitter Paid Search Study 165

Saying It Social

APRIL 23, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Social Media Marketing For Small Business Is Important “Social Media Marketing” – this is a HUGE buzzword in our industry right now. link] & http:/twitter.com/sayingitsocial.

Small Business 119

Small Business Social Media StumbleUpon Digg 119

Saying It Social

MARCH 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships.

Sites 132

Sites Activities Social Media StumbleUpon 132

Saying It Social

AUGUST 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Back by popular demand: The Basics of Social Media R.O.I. Return on Investment) is, and b) applying that basic knowledge to Social Media endeavors. via The … [.] via The … [.]

ROI 128

ROI Social Media StumbleUpon Digg 128

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Saying It Social

JULY 12, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Musings on Joining New Social Media Sites, Site Recommendations and On-Going Participation A while back I set up accounts on Amplify and Clipmarks. This post was mentioned on Twitter by Social Media Insider.

Sites 138

Sites Social Media StumbleUpon Real Estate 138

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Paul Dholakia is a William S.

Study 155

Study Health Care Facebook Digg 155

Saying It Social

MARCH 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials It’s Time to Think about Integrating Search & Social Media Google and Microsoft’s Bing recently struck deals to incorporate social media into their real-time search results.

Social Media 114

Social Media NoFollow Microsoft StumbleUpon 114