The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy
Sprout Social
APRIL 14, 2021
Since the platform first became available in the U.S. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? And as seemingly every platform adopts a TikTok-like feature (e.g., Lemons – Demo – Brye.
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