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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

Since the platform first became available in the U.S. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? And as seemingly every platform adopts a TikTok-like feature (e.g., Lemons – Demo – Brye.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Simply spending time on the platform and interacting with accounts in any way, shape or form will set you up for more engagement by default. From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. More on this in the next section.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

You can filter social posts by parameters like account, keyword, hashtags, and location. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Source: UpContent Demo Key features: Content discovery capabilities. Integration with social platforms. Trend-tracking.

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Find UK TikTok Influencers for your brand

Sprout Social

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. uses specific London neighborhood hashtags to indicate location.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? Designing content that resonates with your audience can increase your visibility and interaction on the platform. Understanding the power of hashtags can boost your brand’s visibility on Twitter.