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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

It’s a highly targeted, nearly free focus group. Your entire social media strategy is not comprised of show episodes, but they give you the nuclei for your content, and then around them you post non-show electrons that are original, circumstantial content and/or curation.

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Listen Don’t Ask

Mindjumpers

This could be surveys, interviews or focus groups. Social data is fundamentally curated. Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. It is in fact the opposite.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Leverage this highly engaged focus group for feedback. ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. .

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

It’s a highly targeted, nearly free focus group. Your entire social media strategy is not comprised of show episodes, but they give you the nuclei for your content, and then around them you post non-show electrons that are original, circumstantial content and/or curation.

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How to define and share your core brand values effectively

Sprout Social

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Gather feedback.

Brands 130
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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

How to Master the Art and Science of Content Marketing Curation and Creation. Audience analysis worksheet to help you identify and prioritize your top audiences. Content Marketing in a Nutshell. Why You Need an Integrated Social Media, Digital Marketing Plan. 10 Things You Must Know About Your Audience. Stitcher.

Content 162