Convince & Convert
APRIL 23, 2015
I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. So, why not let them have a little fun?
Sprout Social
AUGUST 26, 2021
While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.
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Convince & Convert
OCTOBER 22, 2021
” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Leverage this highly engaged focus group for feedback.
Pam Moore
JULY 26, 2017
Inviting your community to join your content marketing journey. Social Profit Factor Training System + Member Community. How to Master the Art and Science of Content Marketing Curation and Creation. Content inventory systems (know what ya' got). Content marketing goals, objectives and measurement. Knowing your audience.
Sprout Social
JANUARY 12, 2023
With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Gather feedback.
Kikolani
MAY 31, 2012
For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Curate Posts from Other People. Content curation is at the heart of a good social media strategy. Don’t just share your own content.
Convince & Convert
NOVEMBER 17, 2016
” The best way to do this is by not only communicating but also demonstrating the benefits of sharing employer- and industry-adjacent content on social. Gear recently spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants.
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