Ignite Social Media

APRIL 2, 2020

Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. We recently hosted a webinar on TikTok. In short: teens.

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Ignite Social Media

FEBRUARY 13, 2020

However, email marketing is still the most preferred way to receive updates from brands. According to Hubspot’s Ultimate List of Email Marketing Stats , 99% of people check their email every day and 73% of customers want businesses to contact them via email. Why Should You Use Instagram Marketing for Email Signups. Contact us.

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Sherrilynne Starkie

DECEMBER 31, 2014

It encompasses the broadest definition of content including video, images, tweets, ads and more. According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. It’s changing the way marketing departments think and work.

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Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. Don't give up quite yet.

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Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset.

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Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" What is "native advertising"?

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Visually SM

FEBRUARY 3, 2015

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach.

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Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. It’s definitely not too late to jump on the pumpkin spice bandwagon. Seasonal marketing falls together.

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Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Webbiquity SMM

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?

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Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

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yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. With Facebook you are relying on the service to curate videos for you. Why the explosion of video content? Vine (6-seconds).

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Visually SM

FEBRUARY 3, 2015

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach.

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Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

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Social Media Strategies Summit

APRIL 8, 2021

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. But if you’re going to use Reels in your Instagram marketing strategy, your content needs to look on point. 3 Ways to Use Reels in Your Instagram Marketing Strategy.

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Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

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SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Kikolani

JUNE 25, 2013

Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? If you’re interested in marketing blogs, BloggerScope is the best alternative out there. PostRank Alternatives. Google Reader.

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Ignite Social Media

JULY 7, 2021

Eventually, this hashtag got bogged down by marketing spam and the benefits to individual users were largely lost. Twitter users will keep finding ways to boost accounts that create value, but the magic of #FollowFriday is definitely in the past. It often led to a wider reach for tweets and a boost in followers. IG Profile Grid.

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Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

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Writtent Blog

JUNE 14, 2013

This week we are going to investigate how content marketing works with other tools including marketing automation, quality images, humor, and traditional marketing technologies. What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today. It’s definitely worth the effort. Stay tuned!

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SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

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Ignite Social Media

NOVEMBER 8, 2022

People are too fixated on well-curated Instagram grids, or stylized videos, and BeReal doesn’t really have a place in that. BeReal definitely pushes back against that, and it is a break from the highly produced and heavily edited content that we’re used to seeing. The trouble with keeping it real.

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Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Demand Generation? How Do I Find Keyword Opportunities?

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Ignite Social Media

NOVEMBER 5, 2020

That said, for those of us who work in the world of social media marketing, finding a work-life balance can be difficult these days. Our team at Ignite Social Media shares tips that allow them to enjoy social media personally and be successful as a social media marketer. And definitely don’t be afraid to unplug from social.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Sprout Social

AUGUST 16, 2022

If reality can be curated, is anything actually real? How much staying power does this definition of “reality” have? Right now, it’s trendy to post the lows but we could easily swing back around to highly curated feeds in a few years. You could argue that the concept of reality has lost all meaning. Tastes shift over time.

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Unmetric

JANUARY 7, 2020

Here’s your monthly roundup of the most engaging brand posts on social, ones that stood out to us while curating #UnmetricBrandStars. Aviation Marketing Team: Ehh let's just enjoy the moment. Aviation Sales: No, we need more of these "memes" Aviation Marketing: Fine. Discover content inspiration.

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Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The difference between PR and Marketing. A well-executed PR campaign makes the job of marketing and sales that much easier.

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Buffer Social

JANUARY 23, 2024

It can be a friendly and welcoming space if you curate with that in mind.” Threads definitely feels like a people-first platform, at least for now. Don’t be overly promotional  Even brand accounts were quick to learn that marketing-heavy content was getting them nowhere on Threads. ” 6.

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Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

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Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. While feeds are carefully curated, social media stories tend to be more spontaneous. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks.

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Postcron

MARCH 8, 2021

It’s completely up to you and you should definitely tailor Postcron options to fit your needs! . You’ll also have access to a Professional Dashboard, where you can track your performance, access and discover pro tools, and explore educational information curated by Instagram. Converting from Personal to Business.

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The Realtime Report

NOVEMBER 29, 2012

The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about. The influencer types analysis helps marketers to understand how best to engage with individual influencers. If you’re managing influencer outreach programs, you should definitely add this one to your arsenal.

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Oktopost

AUGUST 4, 2020

So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! According to Forbes , most definitions claim a viral post is something that spreads very quickly, and very widely. Can only videos go viral?

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Sprout Social

FEBRUARY 5, 2020

In many ways, it’s both the starting point and the end goal of Facebook marketing. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. Increasing your Facebook reach can be a challenging and time-consuming task.

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