Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Social Media Tips Marketing HootSuite 299

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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Social Media Strategy Marketing Curation 198

Sherrilynne Starkie

DECEMBER 7, 2020

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Content Curation.

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Skills Drupal Diagrams Content 195

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Template Templates Social Media Strategy 105

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

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Marketing Education Forums LinkedIn 245

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

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Writtent Blog

DECEMBER 24, 2023

Content marketing done right can be a powerful tool for promoting your website and business and for generating more leads. The solution is simple: content curation. Whether you’re trying to revitalize a limp content marketing strategy or change things up for variety, content curation can help you do it.

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Curation Strategy Content Storify 98

Webbiquity SMM

JUNE 26, 2019

Social media marketing has come a long way over the past decade. Here are four key benefits of social media marketing. Here are four key benefits of social media marketing. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Build Brand Awareness.

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Social Media Marketing B2B Loyalty 197

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

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Social Media Marketing Banking Sports 95

Oktopost

NOVEMBER 11, 2024

Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media platforms. Employee advocacy is more than just a buzzword; it’s a game-changer in B2B social media marketing.

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Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

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B2B Trends Analysis Marketing 311

Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Many successful content sites implement content curation as a core strategy. It shouldn’t go overboard attempting to sell a product or service.

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Social Media Content Curation UGC 264

Oktopost

DECEMBER 17, 2024

Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. Humanizes the brand EGC gives your organization’s marketing content a personal touch. It turns your team into advocates who create marketing value at little to no extra cost.

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Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Marketers can now access richer data and insights and powerful demand generation tools to leverage them. Why is this crucial?

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B2B Influencer ROI Authentication 105

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to.

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Sherrilynne Starkie

JANUARY 8, 2018

Curation Underpins thought leadership, relationships and partnering and creates audience value. Media/Influencer Relations Earning coverage is essential to marketing and communications success. If you see a need for any of these skills on your marketing or communications teams, consider adding a social media consultant to fill the gap.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

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Consultant Social Media Curata Sysomos 309

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Social curation and bookmarking sites.

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Types Social Media Microblogging Overview 145

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook.

Instagram 191

Instagram Tools UGC Marketing 191

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

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Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

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Strategy Marketing Banking Influencer 182

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. The combined solution included influencer outreach and content curation. Keeping up is not easy. It takes time and resources. Understanding and managing an ever-expanding set of digital channels can be a 24/7 process.

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Social Media Consultant Resources Curation 329

Ignite Social Media

OCTOBER 21, 2024

It also helps build trust, as people tend to relate more to content made by everyday users than by polished brand marketing. Creating high-quality marketing content in-house or through agencies can be expensive—think professional photoshoots, video production, and graphic design. Need a jumpstart idea?

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UGC Brands Content FeedBurner 78

Hootsuite

MARCH 21, 2025

Set up a shop to tap into this lucrative market. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Shops in other supported markets link to a product detail page on the sellers website to complete purchases. Its only available to U.S.-based based shops.

Instagram 78

Instagram UGC How To HootSuite 78

The Realtime Report

APRIL 4, 2022

Short Links on TikTok: Tips Marketers Need to Know. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone. Desiree Johnson. Short Links Best Practices on TikTok.

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Tips Marketing Authentication Collaboration 172

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . In this new world of social, more consumers are going to be testing these boundaries with businesses through DEI (Diversity, Equity, and Inclusion) marketing. Nano & Micro-influencers for DEI Marketing.

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Influencer Marketing B2B Authentication 163

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. Content curation. Like Buffer and Hootsuite, CoSchedule lets marketers schedule social posts in advance across several platforms (Facebook, Instagram, LinkedIn, Pinterest, and Twitter, to be precise). That’s a lot of time and money. Graphic design.

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Team Tools Social Media Price 236

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. But we know we’re not the only ones. We compiled this list to help you decide. appeared first on Ignite Social Media.

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Flash Mob Social Media Marketing Meme 163

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. This article explains UGC and EGC, explores their unique benefits in B2B marketing, and shares best practices for integrating both into a cohesive social media marketing strategy.

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UGC B2B Marketing Authentication 62

Buffer Social

JANUARY 13, 2025

Features like Instagram Broadcast Channels and Substack's chat channels reflect this shift toward private, curated interactions. Video leads to more brand partnerships Lindsey Gamble , creator economy expert and consultant, builds on this by highlighting LinkedIn’s focus on video-first content and influencer marketing.

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Social Media Authentication LinkedIn Social Media Management 129

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field. It is more than only being a professional at your specific job.

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B2B Trends Industry Authentication 118

agora pulse

FEBRUARY 25, 2020

Task management can be a challenge for digital marketers and social media managers. The same goes for email marketing. Another tool that makes your digital marketing more efficient is chatbots. Creating content is essential to a successful digital marketing strategy. Curate content. Plan your tasks.

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Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. The list of marketers’ responsibilities never stops growing. Let’s dive in.

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Social Media Tools Marketing Analytics 143

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons. AI can be a valuable ally on this front.

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Social Media Patterns How To Analysis 86

Sprout Social

DECEMBER 31, 2024

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. If you need something to compare their work to, check out Sprouts examples of influencer marketing campaigns. But what separates a perfect brand pitch from a bad one?

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Collaboration Influencer Brands Metrics 100

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

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LinkedIn How To Marketing Newsletter 130

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Instagram marketing tools.

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Social Media Tools Marketing Analytics 143