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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher. When using this type of bidding, you will still need to make sure to keep an eye on spend.

Campaign 101
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Facebook Account Optimization and Organization Techniques

Jon Loomer

What types of ads am I running? Cost Per Result. Cost Per Website Purchase. Cost per Link Click. Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Am I successfully bringing in more traffic at a reasonable cost and is that traffic producing revenue?

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Turning Facebook Analytics Into Action

Jon Loomer

Launch multiple ad types at the add to cart audience , such as a carousel ad, a photo post ad, a slideshow, and a Canvas ad. Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately. My first advice to them was “consider raising your CPA goal to $30.”

Analytics 167
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Read on to learn more about several types of YouTube ads, which ad is best for your objectives and how to create and track your own YouTube ads. Types of YouTube ads.

YouTube 111
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Facebook Ads Edits that Trigger the Learning Phase

Jon Loomer

During the learning phase, the delivery system is exploring the best way to deliver your ad set — so performance is less stable and cost-per-action (CPA) is usually worse. But if you want to change to Cost Cap, Bid Cap, or Target Cost, your ad set will be sent back through the learning phase.

Facebook 156
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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Within paid marketing, we’ve conducted just around 30 paid marketing experiments in the last year alone, which have massively helped us make improvements to our paid marketing channel strategy, as well as incrementally decrease what it costs every time we acquire a new user.   Then the cycle starts again!

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7 Must-Have Legal Resources for Freelancers and Independent Contractors

Kikolani

Like any type of work, there are both challenges and rewards. Because of the way billing works, a simple legal question could end up costing you beaucoup bucks if you call a lawyer. Seek out a CPA that is well versed in tax laws pertaining to freelancers and you’ll have a much better chance of saving money and avoiding an audit.

Resources 139