How Political Ads May Impact Paid Social Campaigns
Ignite Social Media
APRIL 23, 2020
This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher. When using this type of bidding, you will still need to make sure to keep an eye on spend.
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