Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Brands 84

Brands Sentiment Analysis Marketing 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Reduce agent burnout Let’s face it.

Reputation 104

Reputation System Brands Knowledge Base 104

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 129

Reputation Tools Brands How To 129

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. More specifically, buyer personas help teams to: Make quicker, more strategic decisions. And their social media game is tight. There are five key steps you should take.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Since each network is unique, start by looking at content across each individual social network.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Corporate Social Media ≠ Personal Social Media.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Oktopost

NOVEMBER 30, 2023

And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention.

Review 127

Review Brands How To Analysis 127

Hootsuite

APRIL 25, 2024

Need to create and schedule all of your social posts in one place? Want to share custom performance reports with your leadership team? Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. Talkwalker’s social listening capabilities provide extensive industry coverage.

Curation 80

Curation Social Media Management Tools Social Media 80

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Customer service.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Take Slack , for example.

Survey 91

Survey Brands Sentiment Template 91

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. The other four packages are Team, Pro, Advanced, and Enterprise at $119/month, $199/month, $359/month, and $833/month. The Professional and Team plans are priced at $99/month and $249/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. Enter social listening. .

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Image Source Analytics from Keynote’s social listening feature is vital in this quest. This tells you about popular conversations and helps you gauge audience response.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

APRIL 12, 2021

Our team at Hootsuite continues to show just what can be achieved while working remotely and so far we’ve already launched a whole suite of updates, and made an exciting acquisition that has the potential to reinvent how your business manages customer care. As we head into the second quarter of 2021, I hope everyone is keeping well.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That requires regular monitoring of responses on your campaigns and conversations around your brand.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

JANUARY 19, 2021

Understanding brand health on social helps you understand: How consumers feel about your brand. Where your brand comes up in industry or cultural conversations. Next, you’ll want to assess the performance of earned content, which refers to organic mentions of your brand in broader social conversations.

Data 96

Data Sentiment API Analysis 96

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis.

Industry 52

Industry News Google Brands 52

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 4, 2021

While your owned data serves as a critical input for your social strategy, it’s not telling you the whole story. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. Assess performance by network. are mentioned in larger conversations.

Data 124

Data Metrics Sentiment Analytics 124

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Capco drove 13 times more conversions with employee advocacy. Oktopost ). Oktopost ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One excellent way to identify brand advocates is through social listening.

Brands 127

Brands ROI UGC Authentication 127

Sprout Social

AUGUST 3, 2021

Using Sprout Social’s Advanced Listening , we analyzed over 4.4 million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. Join the right conversations. May the best teams win. An opening ceremony filled with mixed emotions.

Brands 133

Brands Sports Compete Apparel 133

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Corporate Social Media ? Personal Social Media.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Oktopost

SEPTEMBER 2, 2020

By connecting Oktopost with Microsoft Dynamics 365 , you will be able to improve customer experience, personalize sales conversations and streamline social media attribution, making an impact across the whole organization. Report on How Social Impacts Open Opportunities. Attribute Leads to Social Channels.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Get everyone aboard.

Policies 146

Policies Social Media Guidelines Sentiment 146

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. This can help spot trends, patterns and optimize your social media strategies.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Key features. Key features.

Influencer 112

Influencer Tools Marketing Software 112

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. A Twitter mention is a way to get another user’s attention, likely to try and start a direct conversation with them on the platform.

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Customer care.

Content 143

Content Metrics UGC Conversation 143

Webbiquity SMM

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Sprout Social

MARCH 26, 2020

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. Those demands coupled with the “always on” nature of social media make burnout a very real challenge. . How might we shift gears and add value to the conversation?

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

SocMed Sean

SEPTEMBER 26, 2012

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. No…I haven’t gone off the radar.

Radian6 278

Radian6 Engagement Social Media Marketing 278