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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

People are anxious to return to their normal lives and conversations around when the lockdowns will end are gaining traction on social. Now, they find themselves having to reevaluate and readjust once more as consumer behaviors and conversations evolve. Around the same time, the conversation around testing kits and vaccines shifted.

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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller is the best retail chatbot example for customer service in bulk. Source: GetJenny.

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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. The Benefits of Listening. Oktopost specializes in social media management for B2B companies. Brandwatch. .

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Surprise and delight: What it is and brands who get it right

Sprout Social

Hosting a surprise birthday party is on my bucket list. Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Host an event. Surprise and delight ideas.

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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Shops are free to set up and are hosted within your Facebook business profile. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.

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