Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings
Keyhole.co
DECEMBER 26, 2023
Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand then curates and posts the best ones on its social channels. The brand started partnering with popular meme accounts on Instagram in 2016.
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