The Realtime Report

JULY 5, 2012

Time magazine has become one of the most popular news brands on Google+, with over 1.2 According to Sharick, knowing your audience is key; she advises anyone managing a news site to keep asking questions and figure out what the audience finds most interesting. “We are posting content that we know resonates with the readers.

Google 168

Google Foursquare Social Networking Social Media Management 168

Twist Image

MAY 15, 2012

When was the last time you discussed Time Magazine around the dinner table? It all started when one friend leaned into the table and spoke (in an almost embarrassed whisper), "Did any of you see the cover of Time Magazine ? The real question is this: why did Time Magazine run with that cover story? breastfeeding?

Publishing 101

Publishing News Questions Issues 101

Twist Image

JANUARY 16, 2014

Magazine with the launch of my twice-monthly column, Reboot: Marketing. Magazine''s final version gets published. In simple terms: content distribution strategy (more on that here: The Failing State Of Content Marketing ). Other new and interesting ways of sharing this content in new and interesting venues?

Journal 66

Journal Marketing Publishing Upcoming 66

Social Email Marketing

MARCH 7, 2011

A new magazine focused on content marketing by the Content Marketing Institute is now available in Europe. Chief Content Officer is the world’s first magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global.

Content 83

Content Marketing Industry News 83

Adam Sherk

FEBRUARY 2, 2011

While on The Huffington Post yesterday I couldn’t help but notice the large number of tags they’d added to a couple posts on the Kim Kardashian photo in W Magazine, and the terms being targeted. In the second post above the tags take up almost as much space as the actual editorial content.

Sports 118

Sports SEO News Issues 118

The Social Media Hat

MARCH 28, 2017

While some bloggers and businesses are familiar with repurposing their content to places like SlideShare, few are leveraging the dramatic appeal of digital magazines. Here's how!

Blogger 60

Blogger Content 60

Convince & Convert

APRIL 25, 2013

There are two lessons to be learned here – be timely and don’t be afraid to have a little fun with day-to-day content. When was the last time you tried something new and had a little fun with your social media content? In a sea of crave-inducing food photos, this post is unique because it’s unexpected.

Delicious 127

Delicious Instagram Hashtag Social Media 127

Razor Social

AUGUST 10, 2017

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. We all have the need to share content!

Curation 111

Curation Curata Storify Tools 111

Social Email Marketing

JANUARY 26, 2011

According to a survey by BtoB Magazine, stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more.

B2B 94

B2B Survey Marketing Content 94

Atom Thought

JULY 8, 2014

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform.

Content 159

Content Marketing Social Media Platform 159

Meltwater

MARCH 21, 2017

For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.

Authentication 125

Authentication Content Publishing Company 125

Adam Sherk

DECEMBER 3, 2013

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. The Most Followed News and Content Sites on Google+.

News 161

News Sites Google Content 161

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregator 187

Aggregator Paper.li B2B Content 187

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Sarah Barnes has more than 20 years of experience as a writer and editor for print and digital communications.

Newsletter 219

Newsletter Project Aggregator Team 219

Atom Thought

JULY 8, 2014

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media.

Content 100

Content Marketing Social Media Platform 100

Atom Thought

JULY 8, 2014

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform […]

Content 100

Content Marketing Social Media Platform 100

Ari Herzog

MAY 21, 2010

Wonderwall features a horizontal scroll, mimicking a traditional magazine. By clicking different boxes, content “magically&# appears. I wonder how branded Microsoft will be in this magazine, considering the behemoth is the MS of MSNBC. Glo employs a vertical scroll. Here are screenshots, that do not do justice.

Microsoft 70

Microsoft Journal Collaboration Hosting 70

Sherrilynne Starkie

DECEMBER 20, 2020

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 367

Marketing Syndication Adwords News 367

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

Twist Image

DECEMBER 30, 2010

Here's a newsflash: people will pay for content online. From music and the torrents to pay walls at newspapers and magazines. Mostly, the people who are complaining that consumers will never pay for content are the ones who are simply taking their content from its traditional form and migrating it to the digital platform.

Content 109

Content Findability Embedding eBook 109

Small Business Mavericks

OCTOBER 30, 2015

This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a mix of long-form and short-form content. E-mail content – People are still attached to their e-mails. Long-form content is in.

Content 70

Content Newsletter Publishing Blogger 70

Ignite Social Media

SEPTEMBER 11, 2023

Furthermore, the in-house design team usually doesn’t have enough time to create social media content. The Social Media manager wishes to do more video content, but instead must rely on existing creative assets. With this model, content production often relies on shared resources rather than full-time creative capability.

Team 167

Team Social Media Social Media Management How To 167

Small Business Mavericks

AUGUST 21, 2012

One marketing concept that has caught on and become very popular in the last couple of years is the idea of content curation. There are several content curation platforms online that make this easy for the average small business owner to accomplish. I personally think that online content curation is somewhat overrated.

Curation 93

Curation Paper.li Content Marketing 93

Twist Image

OCTOBER 11, 2013

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. How do you make your content resonate? All of the time.

Content 106

Content Marketing Press Release Journal 106

Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them. You can expand your reach in powerful ways.

Content 101

Content Press Release Marketing Journal 101

Twist Image

JUNE 18, 2013

What do you think makes someone''s content relevant? During the Q&A session, someone asked: How do you come up with the content for your blogs? I can''t read, watch or listen to enough content. I''m weeding through a lot of content at the bottom of the digital sea to find some chum. I''m an infovore.

Content 111

Content Journal YouTube Google 111

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

Content 100

Content Marketing Cost Buy 100

Twist Image

APRIL 12, 2012

Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. Content needs to be created for a captive audience and we may - very well - be selling a bill of goods here. We're telling brands to create content. Short content (be on Twitter !) and long content (blog!

Content 111

Content Vimeo Apple Curation 111

Convince & Convert

JULY 3, 2012

As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. If all your content marketing was swept up and removed from your industry, would anyone notice? Does your content fill a needed gap in the information marketplace? Think about that. Find your hedgehog.

Strategy 117

Strategy Content eBook Consultant 117

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

Content 100

Content Committee Marketing Consultant 100

Small Business Mavericks

FEBRUARY 6, 2017

One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience. According to the report, sponsored social is in the top three most influential types of content.

Content 70

Content Guidelines Report Blogger 70

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. This part of their content program is difficult to emulate, to say the least. A sweat equity that has to go into it.

Video 155

Video Content YouTube Syndication 155

Twist Image

MARCH 12, 2018

Welcome to the 2nd edition of The Long Tales - the best in business innovation content. If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. New models for paid content?

Issues 45

Issues Content Publishing Advertising 45

Convince & Convert

APRIL 15, 2011

We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Since I started in strategy, information architecture, persona development, and content planning for the Web in 1994, I’ve been helping companies with this transition. Meanwhile, a quick promotion.

Content 115

Content Marketing Consultant Fashion 115

Kikolani

MAY 3, 2016

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. But content marketing delivers the relevant information more as a service than a sales pitch.

Tools 94

Tools Content Marketing Curata 94

Bill Hartzer

JANUARY 8, 2014

But have you ever thought of the content that you’re actually producing, writing, and posting on your social media profiles and pages? Does the content that you’re writing about on your blog accurately reflect what you do for your customers? Does it accurately reflect the actual products or services that you provide?

Content 91

Content Sites Journal Social Media 91

Kikolani

DECEMBER 11, 2012

As important as it is to stay on topic, you need to find ways to bridge the gap between providing information and attracting new eyes to our content. Inspiration for outside-the-box content can be found anywhere. Tying Mainstream Content into Everything You Write. It’s Not Enough to Create Content on a Blog.

Content 148

Content How To Types Examples 148