Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Almost Savvy

APRIL 22, 2010

The potential benefits are huge, but filtering content can become a challenge. twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career? Great question, David!

Notification 179

Notification LinkedIn How To Lijit 179

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Almost Savvy

MARCH 4, 2010

Here is a quick and easy way to organize your content stream on Facebook using Friends Lists, so that you will be more likely to see the updates from your favorite pages. Organize them in a way which makes your favorite content easier to find. Simply create more than one list. Was this tip helpful?

Organization 245

Organization Facebook How To Lijit 245

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery.

Social Media 120

Social Media Content Analysis Sports 120

Almost Savvy

MARCH 11, 2010

While all the festivities take place in Austin, Texas from March 12 – 21, there should be quite a bit of content you can enjoy from the comfort of your own home (or office…just don’t tell the boss you heard it from me). Social Networking Friends vs. Real Life Friends Helping Kids Stay Safe Online. Is it too noisy?

Film 195

Film How To Lijit Reputation 195

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Almost Savvy

DECEMBER 12, 2009

Posted by Irene Koehler in Branding , Business , Career , Facebook , Networking , Social Media , Tips , Twitter on December 12, 2009 | one response The theme of LeWeb ’09 was “The Real-time Web,&# but what exactly “is&# real-time? Social Networking Friends vs. Real Life Friends Ready for Yet Another Social Platform?

Tools 174

Tools Embedding Lijit Reputation 174

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! What do you think will be seen in 2010?

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Each story shared becomes new content for the blog.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment!

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment!

ROI 161

ROI Social Media Metrics Loyalty 161

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. Tagged as: blogs , college , forums , law school , seminars , social media , vbulletin , wordpress { 2 trackbacks } What Can I Do For You, Commentators? | is to web 1.0. Again, super post!

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

MAY 19, 2008

Jennifer blogged about her ordeal and it caused a social media outrage. Do you want to focus on reputation management issues to no end because of something that could have been dealt with in better ways? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. Understand Your Role I use social media both personally and professionally.

Activities 216

Activities Social Media Policies Social Networking 216

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Almost Savvy

SEPTEMBER 30, 2009

Posted by Irene Koehler in Business , Social Media , Twitter on September 30, 2009 | 5 responses Twitter can be confusing, especially when you’re just getting started. Facebook Tip: How To Choose Who Can See Your Friends New Tool Makes My Email Work Harder and Smarter Social Media Stats – It’s Raining Content!

Directory 201

Directory Twitter Lijit Reputation 201

Almost Savvy

MAY 26, 2010

As you probably know, Facebook has been facing a barrage of complaints regarding their “public is the new norm&# approach to privacy which resulted in much of your/our content being made public by default. This criticism has come from journalists, users, senators – pretty much everyone. Does it Work?

Privacy 150

Privacy News Facebook Lijit 150

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As a social media marketer, you might be ill-prepared for these unpleasant experiences.

Social Media 221

Social Media Marketing Digg Consultant 221

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Almost Savvy

JULY 11, 2009

Like all social media tools, there is no one right way to use Twitter. Of course, you are always welcome to similarly unfollow me if you feel my content is inappropriate or a bad fit for your twitterstream. Way to take the “social&# right out of social media. I follow most people back who follow me.

Twitter 276

Twitter Avatar LinkedIn Lijit 276

Almost Savvy

DECEMBER 8, 2009

Posted by Irene Koehler in Blogging , Business , Facebook , Networking , Social Media , Tips , Twitter on December 8, 2009 | one response Here in Paris, the excitement about LeWeb is palpable. One peek at the agenda and it is easy to see that the conference is packed full of meaty content. Watch and Play Along!

Ustream 160

Ustream Conference Lijit Embedding 160

Techipedia: Tamar Weinberg

JUNE 3, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal > Announcing the Newest Social Media Prince Announcing the Newest Social Media Prince by Tamar Weinberg on June 3, 2009 Share Many of you have asked where I’ve been over the past few months.

Social Media 112

Social Media Web 2.0 Digg MySpace 112

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149