Buffer Social

SEPTEMBER 7, 2017

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. But how do you decide what to post on each social media platform? By the end of this post, we hope you’ll know exactly what to share on each of your social media profiles.

Platform 111

Platform Social Media Content Curation 111

Buffer Social

MARCH 6, 2018

When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media , especially on mobile. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds 2 Facebook , 2017. How to create engaging social media videos.

Examples 111

Examples Video Engagement Social Media 111

Webbiquity SMM

JUNE 21, 2022

Check their Amazon app or social media sites for reviews from other customers. Image credit: HubSpot. One way to do this is by doubling down on social media marketing. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals.

Influencer 288

Influencer Brands Policies Privacy 288

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. Cartoon: HubSpot via Flickr, CC 2.0. Think of all the content out there. mobile app.

Social Media 212

Social Media How To Hubspot Compete 212

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Fans of a brand’s Facebook page, don’t want to feel that they get spammed with content.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Buffer Social

FEBRUARY 16, 2017

Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. 10) 60% of marketers used videos in their social media marketing in 2016 ( Social Media Examiner , 2016).

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Statistics 198

Statistics Social Media B2B Marketing 198

Buffer Social

SEPTEMBER 12, 2017

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. I hope you’ll find some great websites for your content curation strategy.

Curation 111

Curation Content Hubspot Startup 111

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. More User-Generated Content (UGC). billion in 2025?

Social Media 52

Social Media UGC Marketing Influencer 52

Later

APRIL 3, 2019

The good news is that you don’t need to be a professional videographer, or buy an expensive kit to create engaging video content for your Instagram profile. Here are 17 of the best video editing apps for creating awesome video content on Instagram: Best Video Editing Apps For Easy, On-the-Go Edits. And most of them are free!

Mobile 89

Mobile Video Instagram Feed 89

Socialmedia.biz

SEPTEMBER 11, 2018

billion users on social media across the globe and the number is expected to reach 3 billion by 2021. As an effective medium for capturing and nurturing highly-relevant leads, social media should most definitely be part of your overall marketing strategy. According to Statista , there are almost 2.4

Social Media 93

Social Media ROI Influencer Campaign 93

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 70

Social Media Marketing URL Metrics 70

Postcron

MAY 29, 2018

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Because your competitors probably are, which means your social media strategy needs to keep pace.

Social Media 56

Social Media Hubspot Groups Groups 56

Buffer Social

OCTOBER 3, 2017

We often think of social media as just the major social media networks such as Facebook, Instagram, Twitter, and LinkedIn. But that thinking misses a big part — a bigger part, in fact — of social media. Deliver your content. The most common approach to deliver content to your readers is to use email.

Hubspot 111

Hubspot Strategy Facebook Marketing 111

Webbiquity SMM

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.)

Hubspot 100

Hubspot Marketing B2B Survey 100

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. Not so fast. Not so fast.

Content 167

Content Hubspot Mobile Team 167

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. The key is to take advantage of LinkedIn’s unique properties as a platform when you’re creating this content.

B2B 148

B2B LinkedIn Tips Marketing 148

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Marketing Hubspot Paid Search 100

Later

APRIL 22, 2019

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . So why is UGC so valuable? 1: Repost A User’s Instagram Post to Your Instagram Stories.

Instagram 91

Instagram UGC Tips Content 91

Twist Image

SEPTEMBER 26, 2015

Three Billion Content Views Per Month. Mobile, social and ideal production facilities. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. A few weeks ago, he took to the big stage at HubSpot 's Inbound event in Boston to share his story.

Publishing 40

Publishing Hubspot Content Mobile 40

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). of time spent (by mobile users online).

B2B 150

B2B Smart Phone Data Hubspot 150

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. At GumGum, we’ve put a lot of creative resources into producing content that promotes our computer vision technology in a truly unique way. T-Mobile, the Reception We Were Looking For.

Campaign 147

Campaign Marketing B2B Conference 147

BeingOptimist

OCTOBER 22, 2021

Intro: Videos aren’t only a way of showing your content but also using them to educate your audience. With the rise of social media platforms like TikTok, Instagram, and Facebook videos, videos have become the primary source of potentially driving more sales and traffic to your site. 1) Happy Scribe. 4) TubeBuddy.

Software 98

Software Video Strategy Marketing 98

Convince & Convert

AUGUST 13, 2015

How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing. Start With Valuable, High-Quality Content.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111

ROI Advertising Conversation Social Media 111

The Realtime Report

DECEMBER 18, 2018

I will use social media to engage, not just to post. Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. Why is using social to engage so important? I will focus on quality, not quantity, when it comes to content.

Marketing 89

Marketing Metrics Privacy Mobile 89

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Move over software — there’s a new world eater in town.

Video 76

Video Film Meme Trends 76

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. Audience is drowning in poor quality content these days. Brand Stories.

Content 104

Content Marketing Screencast Tumblr 104

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Robert Cialdini first explained the concept of “social proof” (sometimes called “informational social influence”) in his 1984 book “Influence.” Grow Visual Commerce Capabilities.

UGC 52

UGC Marketing Mobile Review 52

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Invest in smarter visual content assets, which are mobile-optimized, relevant or real-time, and potentially gamification elements. Break through a cluttered content landscape.”.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Writtent Blog

APRIL 25, 2013

Curious to know how your readers behave online and what content they pay attention to? 1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). Tweet (Source: Content Plus ). Tweet (Source: HubSpot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. of HubSpot users attribute an increase in traffic to blogging activities. Image Credit: Content Marketing Institute.

Strategy 83

Strategy Hubspot B2B Blogger 83

Buffer Social

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). What does this mean for small businesses that are considering IGTV in their social media marketing strategy ?

Small Business 101

Small Business Instagram Film Mobile 101

Writtent Blog

MARCH 29, 2013

You know that content’s a king these days, right? And that’s why we’ve got to learn how to become content kings as well! Epic Content Marketers: 20 More Women Who Rock. Although generating leads into customers is a highly valuable skill, sometimes content marketing just becomes a part of our professional or even personal life.

Google 69

Google Content Flipboard Marketing 69