A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Keyword Research for Content Planning. Keyword research is more art than science.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. IAB Mixx Research.

Data 79

Trending Sources

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com.

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. Yesterday, Research Brief published, Mobile Smartphone Shoppers Struggling With Navigation. According to the Research Brief article: . comscore. research brief. This was a big week for shopping.

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

When it comes to apps, the data is frightening. Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement. By pure data, we know that it is probably mostly happening on Facebook /a Facebook owned app as well. comscore.

LinkedIn Grows 53% Year-Over-Year in New Zealand

The Realtime Report

Just about everyone, based on the latest research from the comScore data mine. Who’s using social media in New Zealand? Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 million Kiwis.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Need the data to prove it?

Once Upon a Time With Klout….The Final Chapters


These reasons are based on valid research I have spent hours compiling. Is Collecting Data on our Income, Race, Gender a Klout Glitch too? Such acts are gross breaches of guidelines regulated by the FTC (Federal Trade Commission) with regards to Data Collection and Direct Marketing.

Klout 146

Mobile – from Strategy to Implementation


When trying to determine how to reach your goals using mobile, looking at data is an important place to start in order to gain an understanding of the landscape and context. This data gives associations the grounding to be aware of how their audiences are using these types of tools.

How Social Media is Affecting the News

Proactive Report

According to comScore data, visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month. Pew Research.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Two-thirds of comScore’s U.S. Two-thirds of comScore’s U.S.

30 Resources and Tips for Using Pinterest to Market Your Business


comScore reports that Pinterest hit 10 million unique U.S. Pinterest Demographic Data: The Marketers Guide to People Who Pin A great breakdown of statistics from Ignite Social Media. People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it.

Editorial SEO Tactics for the Newsroom

Adam Sherk

Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities.

SEO 110

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e.

7 Social Media Tactics Your 2013 Budget Needs to Succeed


Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Harnessing Actionable Data to Improve Your Marketing.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Juniper Research ). Source: Edison Research ).

The Social Habit: Who Uses Social Media and How


pamorama marketing, life, social media Home About Bookshelf Links Contact The Social Habit: Who Uses Social Media and How by Pam Dyer on June 22, 2010 Share Edison Research just released its latest report on social network usage.

20 Top Twitter Monitoring and Analytics Tools


Once a term is added, TwiBuzz will have its first TPM data point for that query within a few minutes. Emotionstream : Emotionstream is a data mining research project that searches for emotion patterns on Twitter.

Fans, Followers, or Subscribers: Which Are Better For Brands.


Download the report to see all the data and some great graphics. As more and more research comes out about social networks, the more it has quietened down about how engaging customers with social media cannot be tracked.

This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. The full set of data tables are available directly from Ipsos under the "Detailed Tables" link.

8 Influencer Strategies for Retail Brands to Boost Sales

Simply Measured

Influencers can promote your products through social and make it easy for followers to make purchases, research products, and share your offerings with their friends – all through the social networks. According to comScore, nearly 80 percent of social media time is now spent on mobile devices. For more information on how to start building your influencer program, check out our guide on how you can use social data to jumpstart your influencer marketing program.

Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Electronic discovery (also called e-discovery or ediscovery) refers to any process in which electronic data is sought, located, secured, and searched with the intent of using it as evidence in a civil or criminal legal case.

Global Social Media Usage Patterns

Net-Savvy Executive

At work, that translates into tracking down companies globally; it's one way my research is different. The full research is subscriber-only, but the site offers free summary data on 16 countries. Brazil Top Social Networking Sites in Brazil , comScore (Aug 2010).

Who's Using Twitter in the US? Some New Demographics [Charts]


Some New Demographics [Charts] by Pam Dyer on May 3, 2010 Share A new Edison Research report draws many interesting conclusions about U.S. The report summarizes the most recent data from a three-year tracking study conducted by Edison and Arbitron.

This Week in Social Media – 7/24/2013

Social Media Marketing

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring.

30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. One out of every six minutes spent online is on a social network ( comScore ).

How Fortune 100 Companies are Leveraging Social Media [Infographic]


The data also points to corporate blogs having a fairly low weekly/monthly posting… so it seems that small business owners and the self-employed are much more active in blog posting.

Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

– Monitor site performance day to day, and drive assignment of proper URLs, title tags and meta data; troubleshoot where needed. – Analyze website performance, trends and click stream path activity to provide data driven business insights leading to improvements to the website experience. – Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus).

Average Age of a Facebook User? 38. [Infographic] | pamorama


Another interesting statistic found in the data is that social media users who are 18 to 29 use social networks almost as much as they use e-mail; other reports have recently suggested that users under 18 use social networks more than e-mail.

Sites 23

100+ Social Media Monitoring Tools


Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers. $ ASOMO ASOMO helps interpret and understand spontaneous opinion.

5 Essential Spreadsheets for Social Media Analytics


It also visualizes the data with a pretty pie chart. Instead of being able to view a trending topic chronologically, the program takes public tweet data and uses pattern based analytics to categorize trends within trends. I have just started a new research campaign on the great tools to build off of and this is like walking into a Las Vegas casino and putting in a dollar in the first slot machine you see and the bells and whistles go off… JACKPOT!! Research Lists.

Four Social Media Game-Changers to be on the Lookout For


According to research by Neilsen, US adults spent on average 34 hours per month using mobile internet on smartphones compared with 27 hours on the PC. According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video.

How Social Media Can Affect Your Search Engine Rankings


Source: comScore. Many researchers have found that social shares are quite valuable when it comes to building your website authority. Various researches have shown that Facebook influences more search rankings as compare to Google+ or Twitter.

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. The truth is, people of all ages are utilizing blogs to research products and services. It’s Free Market Research.

12 Social Media Marketing Myths


The tools are out there, and the number of people who know how to aggregate and interpret the data is growing. In a time when everyone researches online for almost everything under the sun, it is better to provide as much information for free as possible.-= ´s last blog. In a time when everyone researches online for almost everything under the sun, it is better to provide as much information for free as possible.-= ´s last blog.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources


Using Metrics To Harvest Insights About Your Social Media Strategy From Beth’s Blog: Discussion of how to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. by Geoff Livingston | market research [.]

Optimize and the Confluence of Search and Social Media

Convince & Convert

then search and data and all that propeller hat kind of SEO stuff that was. Lee: Yeah, that’s from Comscore. really talk about creating personas from a place of data inputs , right? caricature of our customers, but using a lot of data and analysis to then.

Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 As a research tool to explore topics from people and companies you follow. Wow, did we see this one coming?

Social Media From A to Z: A Glossary


The bestselling book of the same name is based on analysis by Forrester Research, and includes practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.

Measuring Social Media ROI


Mashable’s list of 50+ Tools for Measuring Web Traffic reviews packages focusing on real-time tracking and graphical representations of visitor data. The click data enables you to see whether clicks translate into impressions or transactions.