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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term? Keyword Research for Content Planning. Step 1: Pick a topic. Helpful Tools.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. This was research that was exclusive to IAB MIXX, but you can now see below. We then added to that with web information from Google, comScore, and Quantcast.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. SEO Research and Stats.

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. Yesterday, Research Brief published, Mobile Smartphone Shoppers Struggling With Navigation. Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 According to the Research Brief article: . comscore. adobe.

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

When it comes to apps, the data is frightening. Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement. By pure data, we know that it is probably mostly happening on Facebook /a Facebook owned app as well. Perhaps these high churn rates are to be expected, given comScore research showing that half of smartphone users' app time is spent with their single favorite app. comscore. app store.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. Need the data to prove it? Honestly no. billion by 2015 up from $3.2

LinkedIn Grows 53% Year-Over-Year in New Zealand

The Realtime Report

Just about everyone, based on the latest research from the comScore data mine. Who’s using social media in New Zealand? Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 million Kiwis. The top social media platforms include: Facebook, with 1.95 million unique visitors in November 2013.

Once Upon a Time With Klout….The Final Chapters


These reasons are based on valid research I have spent hours compiling. What Agee tells us in his work, is that he found clear evidence of embedded codes on the Klout Website that were shocking; Klout has in put in place coding that enables the collection of data on the household income, race, gender, household size and so on via Klout profiles. KLOUT SELLS DATA. Period.

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Mobile – from Strategy to Implementation


When trying to determine how to reach your goals using mobile, looking at data is an important place to start in order to gain an understanding of the landscape and context. This data gives associations the grounding to be aware of how their audiences are using these types of tools. Examining the data from their web properties (e.g. Enjoy! ” Your thoughts?

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Two-thirds of comScore’s U.S. Two-thirds of comScore’s U.S.

How Social Media is Affecting the News

Proactive Report

According to comScore data, visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month. Pew Research. Pew’s research shows that contrary to the generally accepted view, social does not always feed conversation around a news topic.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Twitter analytics are limited in the way you can export the data. Twitter. Further, the analytics interface is pretty user friendly.

30 Resources and Tips for Using Pinterest to Market Your Business


comScore reports that Pinterest hit 10 million unique U.S. Pinterest: Everything You Need To Know Is In This Massive Post Francisco Rosales of Social Mouths explains Pinterest from soup to nuts: What it is; demographics; how to use it for content marketing, promotions, and market research; integrating Pinterest into your website; and more. People like to collect things.

Editorial SEO Tactics for the Newsroom

Adam Sherk

Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities. are optimized to improve keyword focus. What other SEO tactics should newsrooms employ?

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Data-Driven Marketing. ClickZ Awards. Email.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/ Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services. Source: Edison Research ). Source: comScore ).

Fans, Followers, or Subscribers: Which Are Better For Brands.


Download the report to see all the data and some great graphics. As more and more research comes out about social networks, the more it has quietened down about how engaging customers with social media cannot be tracked. Entrepreneurs need to know the data you have listed here to understand the role of social media better in marketing their businesses. Twitter or Facebook?

20 Top Twitter Monitoring and Analytics Tools


Once a term is added, TwiBuzz will have its first TPM data point for that query within a few minutes. Emotionstream : Emotionstream is a data mining research project that searches for emotion patterns on Twitter. The goal behind this project is to develop algorithms to find trends about what is making people happy in real time by using Twitter data. Wide reach.

The Social Habit: Who Uses Social Media and How


pamorama marketing, life, social media Home About Bookshelf Links Contact The Social Habit: Who Uses Social Media and How by Pam Dyer on June 22, 2010 Share Edison Research just released its latest report on social network usage. The data is based on a nationally representative telephone survey of 1,753 Americans (including 371 mobile phone interviews) ages 12+ conducted in February, 2010.

This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. The full set of data tables are available directly from Ipsos under the "Detailed Tables" link. Google has launched Inactive Account Manager to allow users to determine what to do with their data after they die.

Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Electronic discovery (also called e-discovery or ediscovery) refers to any process in which electronic data is sought, located, secured, and searched with the intent of using it as evidence in a civil or criminal legal case. used their phones to access social networking sites at least once a month, says ComScore. In 2010 58 million people in the U.S.

Global Social Media Usage Patterns

Net-Savvy Executive

At work, that translates into tracking down companies globally; it's one way my research is different. The full research is subscriber-only, but the site offers free summary data on 16 countries. Brazil Top Social Networking Sites in Brazil , comScore (Aug 2010). So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Dec 2010).

Who's Using Twitter in the US? Some New Demographics [Charts]


Some New Demographics [Charts] by Pam Dyer on May 3, 2010 Share A new Edison Research report draws many interesting conclusions about U.S. The report summarizes the most recent data from a three-year tracking study conducted by Edison and Arbitron. Twitter Usage In America: 2010 ” pulled data from a national telephone survey of almost 2,000 Americans that was conducted in February.

This Week in Social Media – 7/24/2013

Social Media Marketing

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring. Facebook’s Q2 earnings show mobile growth, U.S. These are those links. according to a study by 360i. and 1 p.m.

30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. One out of every six minutes spent online is on a social network ( comScore ). 73 percent of the US internet population visits Facebook each month ( comScore ). Facebook expects to bring n $4.05

Four Social Media Game-Changers to be on the Lookout For


According to research by Neilsen, US adults spent on average 34 hours per month using mobile internet on smartphones compared with 27 hours on the PC. This feature also lets you customise call to action buttons and data such as location, age, gender and phone number, taken directly from the users Facebook profile and auto-filled to the form. . But it seems we have a new contender.

Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

– Monitor site performance day to day, and drive assignment of proper URLs, title tags and meta data; troubleshoot where needed. – Analyze website performance, trends and click stream path activity to provide data driven business insights leading to improvements to the website experience. – Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus). Here is the job description if you are interested. – Conduct periodic site audits. Other. Tweet This!

How Social Media Can Affect Your Search Engine Rankings


Source: comScore. Many researchers have found that social shares are quite valuable when it comes to building your website authority. Here is the latest research from Searchmetrics, highlighting which social signals correlate to rankings on Google: Note that 7 out of the top 9 factors are social signals. SEO is much more than just high ranking in Google. Source: SEL. Facebook.

100+ Social Media Monitoring Tools

Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers. $ ASOMO ASOMO helps interpret and understand spontaneous opinion. Slicing and dicing your data, Brandchats will instantaneously visualize the results. Is it good news or bad news? Greetz!

5 Essential Spreadsheets for Social Media Analytics

It also visualizes the data with a pretty pie chart. Instead of being able to view a trending topic chronologically, the program takes public tweet data and uses pattern based analytics to categorize trends within trends. I have just started a new research campaign on the great tools to build off of and this is like walking into a Las Vegas casino and putting in a dollar in the first slot machine you see and the bells and whistles go off… JACKPOT!! ComScore: Social Universe Still Quickly Expanding [STUDY]. Research Lists. Trending Stories. “).

How Fortune 100 Companies are Leveraging Social Media [Infographic]


The data also points to corporate blogs having a fairly low weekly/monthly posting… so it seems that small business owners and the self-employed are much more active in blog posting. The data also points to corporate blogs having a fairly low weekly/monthly posting… so it seems that small business owners and the self-employed are much more active in blog posting.

Average Age of a Facebook User? 38. [Infographic] | pamorama


Another interesting statistic found in the data is that social media users who are 18 to 29 use social networks almost as much as they use e-mail; other reports have recently suggested that users under 18 use social networks more than e-mail. Tagged as: Data , Facebook , Social Media , Social network , Statistics [link] ¿Está tu madre en Facebook? And what about Twitter ?

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25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. The truth is, people of all ages are utilizing blogs to research products and services. It’s Free Market Research. Blog marketing metrics can yield an abundance of market research, if you’re willing to take a look into the data.

12 Social Media Marketing Myths


The tools are out there, and the number of people who know how to aggregate and interpret the data is growing. In a time when everyone researches online for almost everything under the sun, it is better to provide as much information for free as possible.-= ´s last blog. In a time when everyone researches online for almost everything under the sun, it is better to provide as much information for free as possible.-= ´s last blog. Millions of people create content for the social Web on a daily basis. Your customers have been using it for a long time. is very powerful.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

The Super Metrics: Data That Matters in Conversational Media Video from the Conversational Marketing Summit with Rob Crumpler of Buzz Logic, Avinash Kaushik, and others moderated by Forrester Analyst Jeremiah Owyang Social Media Metrics Wiki Beth Kanter’s Wiki with a broad range of resources on social media metrics, measurement and ROI. by Geoff Livingston | market research [.]

Optimize and the Confluence of Search and Social Media

Convince & Convert

then search and data and all that propeller hat kind of SEO stuff that was. Lee: Yeah, that’s from Comscore. really talk about creating personas from a place of data inputs , right? caricature of our customers, but using a lot of data and analysis to then. Yeah, doing research into, you know, not only surveying. data sources like social monitoring.

Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 As a research tool to explore topics from people and companies you follow. Wow, did we see this one coming? Chelsea Janke, Social Media and Client Services at C.E.L. Why Pinterest?

Social Media From A to Z: A Glossary


The bestselling book of the same name is based on analysis by Forrester Research, and includes practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. H Hashtag : Because Twitter provided no easy way to group tweets or add extra data, the Twitter community came up with their own way: hashtags.

Measuring Social Media ROI


Mashable’s list of 50+ Tools for Measuring Web Traffic reviews packages focusing on real-time tracking and graphical representations of visitor data. The click data enables you to see whether clicks translate into impressions or transactions. PostRank Analytics : This suite of tools takes top-level data from Google Analytics and layers social media engagement on top of it.

Real-Time News Curation - Types And Real-World Examples

I am certainly not trying to build a full and comprehensive list of all examples of curated news out there, but only a showcase of the best representative references I have been able to find during my research. A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Types of Curation 1.