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Debunking Five Social Media Myths

Socialized

Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. A little research can help a company avoid investing in the wrong places. Had I sent it to her via Twitter, it would have required 60 separate messages. The CEO Needs to Blog.

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This Week in Social Media – 7/24/2013

Social Media Marketing

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring. billion monthly users as of June 30. But these events are not about your brand.

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

General Sentiment uses patent-pending technology based on 5 years of research directed at Stony Brook University. Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources. HEWLETT-PACKARD $115,896,188.

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How Social Media Can Affect Your Search Engine Rankings

ProBlogger

Source: comScore. Many researchers have found that social shares are quite valuable when it comes to building your website authority. Here is the latest research from Searchmetrics, highlighting which social signals correlate to rankings on Google: Note that 7 out of the top 9 factors are social signals. Source: SEL.