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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The company also recorded a whopping $2.2 But how did they hit the marketing bullseye with their social handles? The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. pts Settings. - Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. pts Settings. Wanna Subscribe?

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. pts Settings.

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! pts Settings.