Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. (I

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. Make it a habit within your organization to “shop&# yourself. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. From a business standpoint, it’s brilliant. With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Social CRM Influencer 159

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Who influenced you, and why? 10 books are up for grabs. Thanks Jay for the awakening and thought provoking exercise.

Social Media 112

Social Media Strategy Influencer Education 112

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. 76% of marketers consider influencer engagement effective in garnering customer loyalty. UGC and Brand Loyalty. UGC and Brand Loyalty.

UGC 41

UGC Content Loyalty Travel 41

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

OCTOBER 15, 2015

According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy. Here are five checkpoints that your company should focus on in order to get your customer experience strategy up to snuff.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Previously, content about Kodak products would have been created by the media. Photography magazines. Comparisons with other products in the category.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Mindjumpers

OCTOBER 24, 2011

This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Here are two studies called “ The Social Breakup ,” and “From Social Media to Social CRM ,” by ExactTarget and CoTweet and IBM Business Value, respectively highlighting customer behaviour in social media.

Study 187

Study Social CRM CoTweet CoTweet 187

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 8, 2010

link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. If it was truly a vacation, iPad all the way. I find Kindle to be easier and better as a book device. Easier on the eyes, and light enough for one hand usage.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback. Embrace these people.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media Time Management First, you have to make the time. One hour?

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 119

Social Media Strategy Mobile Consultant 119