Buffer Social

SEPTEMBER 15, 2016

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. Rather than get stuck, we’d love to help you move forward!

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Oktopost

NOVEMBER 18, 2020

As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling. However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. 35-50% of sales go to businesses that respond first HubSpot. Spam detection.

Engagement 89

Engagement Social Media B2B Team 89

Social Media Marketing

JUNE 5, 2013

Salesforce’s biggest bet yet, smartphones begin their global dominance, social media trends in India, The Atlantic discovers the secret to audience growth, Altimeter Group’s latest report and more - it''s This Week in Social Media. Stumped for how to get your executives involved in social media ? Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

OCTOBER 14, 2019

Our take is that it signals a move toward attention metrics, which marketers have already been tracking and optimizing for some time now. Many social media dashboards now report on these more informative attention metrics, like. If your brand sells to consumers online, then these two social networks will be key places for you.

News 63

News Facebook Survey Hubspot 63

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Hootsuite

JULY 13, 2023

Good for: Agencies, mid-size businesses and enterprise companies Discovering relevant data from social trends Industry-leading features for segmenting and analyzing data Advanced sentiment analysis Competitive benchmarking and reporting Pricing Pro: $800 per 10,000 mentions Enterprise: $3000 and up for unlimited mentions 4.

Comparison 76

Comparison HootSuite Hubspot Price 76

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 143

Facebook Hubspot Statistics B2B 143

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Offered by : HubSpot.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks.

Platform 71

Platform Tools Curation LinkedIn 71

ProBlogger

AUGUST 24, 2014

Twitter, that always-on social network that is constantly abuzz, and Google+, a social network claimed to offer incredible SEO benefits, offer two incredible ways that complement each other to solidify your digital presence. Recently launched, ClearVoice is a new metric for your voice. But how, you ask?

Content 53

Content Metadata How To URL 53

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. If your board is only interested in revenue, they likely won’t be interested in “vanity metrics” like follower count and engagement levels. Company size. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

JULY 20, 2022

Here’s what to outline to set your company up for social success: 1. Why does your business need a new enterprise social media management tool? Market intelligence : Our social listening tool can help uncover business-critical insights that identify industry gaps and improve brand health. Enterprise social network: Slack.

Organization 77

Organization Social Media Tools Hubspot 77

Oktopost

JANUARY 25, 2021

LinkedIn alone generates 80% of social media B2B leads these days. 75% of B2B buyers research their purchases on social media. Social media has become the key to demand generation. Many B2B companies know they have a product or service that can solve problems for lots of businesses. Why You Need a Social Media Strategy.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Sprout Social

APRIL 28, 2022

Communications tools are make-or-break for modern companies. But the bigger your company, the faster these issues tend to snowball out of control. To manage these relationships and keep stakeholders up-to-date, companies might use: Project management tools. Company Intranet or wiki tools. Team chat tools. Enterprise.

Team 89

Team Tools Hubspot Collaboration 89

Oktopost

OCTOBER 23, 2023

Source: Hubspot Jump Ahead Why distinguish between inbound vs. outbound leads in your CRM? They typically originate from your company’s website or marketing communications and have already interacted with your brand, possibly through engaging content or social selling strategies , skipping the traditional SDR nurturing process.

How To 62

How To Team Campaign System 62

Ignite Social Media

FEBRUARY 2, 2023

Jim Tobin: Today I’m happy to share with you 15 lessons it took me 15 years to learn in social media, and I’m trying to make it have 15 key takeaways for you to use today. A bit of a reminder, I’m Jim Tobin, I’m the founder and CEO of Ignite Social Media. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 199

Social Media Tools Tips ROI 199

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 208

Social Media ROI B2B Marketing 208

Sprout Social

OCTOBER 10, 2019

Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. 11 Facebook Metrics Every Brand Needs to Track. After all, it’s the social network, not the stock photo network. Likes, shares and comments aren’t just vanity metrics.

Engagement 109

Engagement Facebook Meme Metrics 109

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Tools 193

Tools Twitter Tips HootSuite 193

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. And in social media, the whole world can see how fast (or not) your response time is. Metrics and reporting. But how do you choose one?

Social Media 194

Social Media Tools Sysomos Vocus 194

ProBlogger

DECEMBER 10, 2014

Since it’s the de facto “I’ll let the world know what I think about this product or brand” medium, it’s also a unique channel where companies and businesses now face intense scrutiny. Social media is best used for engagement. It’s a powerful tool that finally lets companies (of any size) get one-to-many with its customer base.

Social Media 53

Social Media Metrics Class HootSuite 53

Kikolani

MARCH 8, 2013

SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. Social Media / Social Networking. Business / Career. So what does?

Mashup 126

Mashup Meeting Resources Adwords 126

Buffer Social

JUNE 12, 2016

Follower count is often considered one of the vainest of vanity metrics. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. You can apply this pyramid to most other social networks, too, with a few tweaks (e.g., reporting is greater on Twitter than other networks).

Twitter 81

Twitter Strategy Instagram Facebook 81

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

Marketing 264

Marketing SEO Case Study Small Business 264

Rebekah Radice

SEPTEMBER 13, 2016

Planning (implementation, deployment, and tracking of critical success metrics). How will this make the person/company better? Hubspot uses the announce post tactic quite often. Social media is one of the best ways to share information about your campaign. Everything necessary for the launch of each new campaign.

Campaign 143

Campaign Social Media Marketing URL 143

Later

APRIL 5, 2019

It’s also the best channel for social action — with an average 3.21% engagement rate compared to 1.5% across all social networks, Instagram users are more likely to comment, like, and share the content they consume. View this post on Instagram. Check their Instagram engagement. Check their reach.

Influencer 66

Influencer Instagram Marketing Authentication 66

Buffer Social

JULY 14, 2016

Showcase your company culture and values. Share company news and updates. Your description is very personal to your brand, what you choose to share here should be representative of your business and show your followers what you do as a company. the best social media tips). Build your community. Increase brand loyalty.

Instagram 40

Instagram Marketing Hashtag Feed 40

Rebekah Radice

SEPTEMBER 13, 2016

Planning (implementation, deployment, and tracking of critical success metrics). How will this make the person/company better? Hubspot uses the announce post tactic quite often. Social media is one of the best ways to share information about your campaign. Everything necessary for the launch of each new campaign.

Campaign 60

Campaign Social Media Marketing URL 60

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. 2) Netvibes.

Social Media 208

Social Media Tools Netvibes Sample 208

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Sprout integrates with Salesforce , Zendesk and Hubspot so you can work across platforms to track the end-to-end customer experience. Solopreneurs, agencies and enterprise companies that want to track their online reputation.

Social Media 92

Social Media Tools Sentiment Small Business 92

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? While 28% of U.S.

Research 192

Research Social Media B2B Statistics 192