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Company Settles with FTC for $250,000 Over Misleading Online Reviews

Bill Hartzer

A company that sells guitar-lesson DVDs online has settled with the Federal Trade Commission for a whopping $250,000 over charges that the company “deceptively advertised its products through online affiliate marketers who falsely posed as ordinary consumers or independent reviewers&#. Share it on StumbleUpon. Tweet This!

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44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Anything violate G’s guidelines ?

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Top social networks: Guide to images for company pages

The Way of the Web

If you’re updating your company logos, re-branding, or simply want to change images to give your page a refresh, then it’s important to ensure you know the right image dimensions, file sizes and positioning for each social network. LinkedIn Company Page Images: LinkedIn requires 3 images for a company page.

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11 Myths of Social Media Marketing

Webbiquity SMM

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. Thoughtful companies keep their SEO efforts local (to avoid link-spamming , for example) and after evaluating all of the costs, many are even moving call centers back onshore.

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How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

Hootsuite

Whether it’s a series of social media guidelines, a batch of examples for copywriting projects, a list of inspirational ad campaigns or, really, any other collection of content, you can curate it and share it internally with your brand. Free to use. Try Hootsuite for free. You can cancel anytime. Free to use, paid upgrade available.

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Learn Email Copywrite from Groupon

Idaconcpts

While Groupon had a major screw up with its 2011 Superbowl ad , no one can deny that this company has one of the most effective email copywrite styles in the planet. 8 Useful Email Copywrite Guidelines. Share it on StumbleUpon. Here are some great lessons from Groupon on how to write effective email copywrite. Tweet This!

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FTC Says Bloggers Must Disclose or Face Stiff Penalties

Bill Hartzer

In what I believe is a surprising decision, the Federal Trade Commission decided that they will require bloggers to “clearly disclose any freebies or payments&# they get from companies for reviewing their products. The Federal Trade Commission says that their commissioners voted 4-0 to approve the final guidelines. Tweet This!

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