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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

Social Media Channel Strategy Example (and Downloadable Template). Download this Social Media Channel Strategy Template. More importantly, each photo gets 50+ comments—many from design pros—that help the company think through future layouts, design touches, and more. It’s a highly targeted, nearly free focus group.

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

It was also revealed that Dialogue Partners was the only company that had tendered for the project. Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes.

Campaign 377
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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Track competitor performance Today, new competition emerges faster than ever, brands are up against legacy companies and D2C players alike, and you must compete for attention with companies far beyond your industry.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

Social Media Channel Strategy Example (and Downloadable Template). Download this Social Media Channel Strategy Template. More importantly, each photo gets 50+ comments—many from design pros—that help the company think through future layouts, design touches, and more. It’s a highly targeted, nearly free focus group.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Think about it: Every day, people turn to social to rant and rave about the companies they love (and the ones they wish would do better). Think of it as a real-time focus group that provides honest, unfiltered feedback. There are five Listening Topic templates you can use to tap into social insights at scale.

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

Using the Competitive Analysis Topic Template, the brand created queries that would capture any messages that included the word “service” and mentioned or were directed to the specific competitors they identified. The company viewed social media as a massive, unorganized focus group.

Questions 123
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How to define and share your core brand values effectively

Sprout Social

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Allow them to share what they love about working for your company and what your values mean to them.

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