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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training and our Content Calendar Editorial Template.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

Social Media Channel Strategy Example (and Downloadable Template). Download this Social Media Channel Strategy Template. It’s a highly targeted, nearly free focus group. Download the free social media channel strategy template here. Here’s how it looks in chart form. Channel Goals.

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. and (sic) then blamed the use of those photos on ‘hackers’ that seem to have attacked the site almost immediately it went live…”.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

Social Media Channel Strategy Example (and Downloadable Template). Download this Social Media Channel Strategy Template. It’s a highly targeted, nearly free focus group. Here’s how it looks in chart form. What is the overall desired outcome of being present on this platform?

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand? Before you even think about using social media for business you need to develop your social branding strategy and plan!

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand? Before you even think about using social media for business you need to develop your social branding strategy and plan!

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Buyer Persona Worksheet (editable templates to clearly define your target customer). Content Calendar Template. Or do you need help better understanding your audience such as doing a customer focus group? Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).