Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates.

Campaign 149

Campaign Marketing B2B Conference 149

Convince & Convert

FEBRUARY 18, 2015

Are we about to finally crack the mobile marketing code? In fact, McDonald’s has tested iBeacon technology recently with a company called Piper. Here’s the challenge, and this has always been the challenge for mobile. He was down there doing some speaking for a different event. Fantastic, right?

Mobile 60

Mobile Marketing Discount Retail 60

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Foursquare allows for check-ins.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. As marketers, it is vital that we bridge this gap.

Examples 185

Examples Real Estate Hotels Marketing 185

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

Hootsuite

JUNE 22, 2021

Combined, they help you properly track, attribute and improve your Facebook marketing performance. The iOS 14 update highly restricts the use of cookies for tracking on Apple mobile devices. Instead of tracking “browser pixel events,” it tracks “server events.”. Post-conversion events (approvals for a loan).

API 91

API Conversation Facebook Marketing 91

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Uploaded lists include company lists or contact lists.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Bill Hartzer

MARCH 26, 2010

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers.

Mobile 138

Mobile Wireless Retail URL 138

The Realtime Report

FEBRUARY 20, 2024

By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

Industry 91

Industry Video Sports Compete 91

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 113

Team Examples Marketing Training 113

Socialmedia.biz

JUNE 8, 2018

Social Media Marketing World . The conference is being labeled as the largest social media marketing conference in the World. You’ll have the opportunity to interact with some of the social media industry’s top professionals and marketers. Digital Marketing Innovation Summit . The Social Shake-Up .

Conference 79

Conference Eventful Social Media Microsoft 79

Twist Image

FEBRUARY 13, 2013

If you look at any data points surrounding mobile (and putting it in context on a global level ), it seems like nobody is using a computer anymore, doesn't it? Three news items captured my attention this week (all of them via Marketing Charts ). Twitter Says Its Mobile Users Are More Active, Engaged With Brands.

Mobile 106

Mobile Strategy iPad iPhone 106

Ignite Social Media

APRIL 22, 2021

This decision had our team heavily weighing which category was more appropriate for the company. The success of YouTube subsequently led to several similar online video streaming platforms, from companies such as Netflix and Hulu. Since its inception, YouTube has and continues to play a vital role in the influencer marketing world.

YouTube 154

YouTube Social Media Notification Film 154

Socialmedia.biz

JULY 19, 2018

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company. So mix up your content to include announcements and events along with job ads.

Company 61

Company Tips Applications Mobile 61

Buffer Social

JUNE 21, 2018

Vertical videos have changed the way in which many of us create and consume content, capturing a large percentage of the video-watching market in the process. And at IGTV’s launch event, Systrom, explained : “The tools we watch video on are old and out of date. But now, it feels like a natural progression.

Mobile 110

Mobile Instagram Video Trends 110

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. The Harlem Shake depended on community.

Content 253

Content UGC Community building Hotels 253

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your experience level and it’s fit with the event.

Eventful 128

Eventful Social Media B2B Conference 128

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.

Marketing 165

Marketing Eventful Template Templates 165

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Oktopost

MARCH 25, 2020

It’s certainly been an interesting time for social media marketing strategy, and for globalization. As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series. When building a social media marketing strategy, remember the world is a connected place.

Social Media 92

Social Media Strategy Banking Marketing 92

The Marketing Blog

JULY 14, 2008

Marketing, Social Media & Branding Blogs in India July 14, 2008.8:16 16 am themarketingblog@wordpress on Mobile Jump to Comments There was a time when mobile version of a website used to be a rarity. The mobile version of themarketinblog.wordpress.com uses.mobi as an extension.

Mobile 100

Mobile WordPress Web 2.0 Startup 100

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

SMS 166

SMS Campaign Mobile Marketing 166

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Social commerce.

YouTube 139

YouTube Trends Strategy Content 139

SocialFish

JULY 15, 2020

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. So why re- invent the wheel, when there are already sure-fire ways of having a successful fundraising event. Many require a ton of resources and yield poor results. Crowdfunding.

Delicious 130

Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. So why re- invent the wheel, when there are already sure-fire ways of having a successful fundraising event. Many require a ton of resources and yield poor results. Crowdfunding.

Delicious 130

Delicious Eventful Committee Groups 130

Hootsuite

APRIL 11, 2022

You just need to use TikTok on your desktop to do it, as you can’t access this feature on the mobile app. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics.

Tools 110

Tools HootSuite Marketing Analytics 110

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations.

Tips 121

Tips Marketing Press Release Influencer 121

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. 96% of Facebook users access it on mobile. billion monthly active users.

CPC 111

CPC Facebook Marketing Advertising 111