Convince & Convert

AUGUST 15, 2012

But one thing we know can be effective are companies that wrap the pitch in information. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer. Whole Foods blog.

Education 127

Education Engagement Brands Delicious 127

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Guest Post by Lisa Holtorf and Dawn Buzynski. At its best, it’s transformational.

CSR 200

CSR Real Estate Posterous Campaign 200

Socialmedia.biz

JULY 8, 2020

Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. Don’t use social platforms as a billboard, posting content and then ignoring the engagement factor. A great place to start is through keyword analysis. Follow a Content Calendar.

Social Media 179

Social Media Tips Hashtag UGC 179

The Realtime Report

NOVEMBER 2, 2012

Posterous: 15 million monthly users. via Posterous. LinkedIn just topped 187 million users and is outperforming Wall Street’s expectations, according to the company’s Q3 2012 Earnings Report. This accelerated pace of innovation is fundamental to our goal of driving greater engagement on the LinkedIn platform.”

Social Networking 177

Social Networking Activities LinkedIn Posterous 177

Pixlee

MARCH 31, 2021

Even if you’re just resharing a customer photo on social media, crediting the original poster is not enough. Engage and Encourage Interaction. Having unique branded hashtags for specific campaigns will also help you monitor performance, engagement rate, and mentions. . Ask Permission. Ask, and you shall receive! Take Shortcuts.

UGC 88

UGC Curation Posterous Hashtag 88

Mindjumpers

OCTOBER 31, 2011

Campaign: Unique campaign was run by a Swedish bus company which asked users to add their Facebook profile picture to the side of a bus, virtually on Facebook. The day before the parade, the pictures were printed into posters. Similar Posts: How Lacta Created Engagement With a Simple, Yet an Effective Campaign.

Transportation 205

Transportation Brands Facebook Posterous 205

Hootsuite

FEBRUARY 13, 2023

It boosts engagement. People love anything that feels like a peek behind the scenes or insider access, so #TBT posts often see strong engagement. If you’re getting strong engagement, the algorithm will share your post more widely (yup, this is true on basically every social platform). It expands your reach.

Brands 145

Brands HootSuite Hashtag Instagram 145

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Post this to Posterous. Frankly, well put.

Social Media 236

Social Media Paid Search comScore Posterous 236

Sprout Social

FEBRUARY 14, 2022

engagements per mention, Michelob Ultra only received 3.88. A full three weeks before the big game, Arnold Schwarzenegger piqued fans’ interest with a promo poster for his next role, Zeus. 40% of game day advertisers were new to the big game this year , with crypto companies making up a big share of the rookies.

Brands 80

Brands Sentiment Posterous Team 80

The Realtime Report

JULY 20, 2012

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. But positive engagement with our customers is the end goal. The only other brands currently using it in the U.S.

Campaign 188

Campaign Vimeo Posterous Embedding 188

Convince & Convert

SEPTEMBER 25, 2013

If ever there was a consumer products company in step with the things that trip their customers’ triggers, it’s Fresh Step. With it you create a movie poster starring your cat. You select a movie motif, upload a photo, enter your pet’s name and in an instant, you’re given your poster. Their website is catnip for cat owners.

Content 146

Content Posterous Marketing Wiki 146

Adam Cohen

JUNE 11, 2010

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Post this to Posterous. What types of issues are your seeing? Tweet This!

Questions 225

Questions Social Media Privacy Posterous 225

Convince & Convert

JUNE 24, 2014

Doing two or three channels really well with consistent, highly engaging content that is reaching and interacting with your target audience is what will lead to conversion and customers. Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization.

How To 168

How To B2B Social Networking Apple 168

Adam Cohen

JULY 28, 2010

Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to enable that access to direct conversations. Companies can ultimately activate that engagement by providing value first and asking for help in return.

Badge 244

Badge Twitter Proposal Brands 244

Buffer Social

JULY 17, 2023

Audiences follow people, not brands, but the companies have the money – so collaboration is vital for the success of all participants in the creator economy. Audience size doesn’t matter as much as your engagement rate and audience category.

YouTube 72

YouTube Affiliate marketing How To Template 72

Unmetric

MAY 31, 2019

An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Here at Unmetric, we analyzed all the posts published by brands about this beloved contractor to find out which posts engaged best. Social media piggybacking.

Meme 103

Meme Insurance Brands Construction 103

agora pulse

NOVEMBER 14, 2017

Recently, the company launched a new interactive sticker called Instagram Polls. While an event poster could be ignored, a poll asks the viewer to tap their finger on a choice. If you have ever used stickers on Instagram stories, you know how many options there are. Remember when Instagram released selfie stickers and geostickers ?

Instagram 130

Instagram Posterous Eventful Focus Group 130

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Every thread has an OP (original poster) who started it. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. For example: r/dbrand is a company-focused sub for snarky tech device skin manufacturer, Dbrand.

Reddit 100

Reddit Brands Meme Forums 100

agora pulse

MAY 28, 2020

And you will likely increase engagement at the same time since those users will want to like, comment on, and share your posts that mention them. First, they are flattered and excited to have a company take notice of them, which will likely cause them to think favorably on your brand without any other actions being required.

Instagram 170

Instagram How To Hashtag Feed 170

Direct Marketing Observations

JUNE 28, 2010

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better. and try some different things. Just don’t give up easily. It takes time.

Consultant 171

Consultant Social Media Posterous Authentication 171

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Making the Leap: Why Companies Struggle with Social Media (9). Tweet This!

Tools 247

Tools Posterous SEO StumbleUpon 247

Likeable

OCTOBER 29, 2019

Perhaps you plan to seek out top engagers, fans with large followings, or even customers that are just really loyal to your brand. Users can earn these badges by being the most engaging members of the community, and then they can accept their badges. The good news is, you can’t really go wrong with who you choose to elevate.

Badge 42

Badge UGC Posterous Communities 42

Pixlee

DECEMBER 6, 2018

The company put an emphasis on their core values first and foremost. To complement their well-designed storefront, The Sportsman Guide worked to boost engagement rates and build their community with a social media campaign. Their site’s goal is to sell posters and gather money for charities.

Posterous 41

Posterous UGC Yahoo Sports 41

Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Knowing that Pinterest sends a ton of traffic to your site should CREATE questions in your company , not answer them.

Metrics 145

Metrics Social Media Posterous Aggregator 145

Mindjumpers

JUNE 28, 2010

If you wanna try it out for the first time, you can go for one of the free services, but if you are a company or a brand, you should go for the selfhosted Wordpress option. Besides these services I have mentioned, large services also include Posterous and Typepad. I will go through to most widely used blogging services.

Tumblr 189

Tumblr WordPress Blogger Domain Name 189

Webbiquity SMM

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Social media is a meritocracy (mostly). You can now, easily, find out what other people are saying. Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Kikolani

AUGUST 22, 2012

You’ve been following the conversation about your brand using one of the many monitoring tools available to help you manage and monitor your online reputation and now it has caught wind of a few negative comments or posts about you or your company. Photo Credit. Compare that to just 11% more sales from those traditional means.

Reputation 126

Reputation Comments Real Estate How To 126

Buzz Marketing for Technology

SEPTEMBER 15, 2010

PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Engage with this article! Post this to Posterous. Share this on FriendFeed. Share this on Technorati. Share this on LinkedIn. Add this to 100 bookmarks.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Please support them; we couldn’t do it without their help!

Posterous 125

Posterous Social Media Comparison Team 125

Justin Levy

JANUARY 12, 2010

While this isn’t a major platform upgrade, it would appear that it will drive more engagement with Facebook. As ReadWriteWeb notes , employees who work at companies where Facebook is blocked will now be able to engage on Facebook throughout the course of the work day. Will you engage more via email?

Comments 113

Comments Facebook Posterous Notification 113

Webbiquity SMM

MAY 3, 2011

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Talkwalker SM

APRIL 18, 2016

This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. An influencer recommendation is like a supercharged word of mouth mention as these stars of social have vast, engaged followerships hanging on their every word.

Influencer 60

Influencer Process Overview Marketing 60

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Furthermore, 76% of marketers consider influencer engagement effective in garnering customer loyalty. Be clear about the user engagement and influencer marketing KPIs that matter most to you.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Hootsuite

APRIL 20, 2020

Engage with the community. Then you can engage users by replying to their questions and comments. To help, Nextdoor offers a digital asset kit that includes social media images, posters, and even postcards. On top of that, crowned companies receive one free Local Deal ad. Businesses use Nextdoor to: Run Local Deal ads.

How To 145

How To Metrics Reputation HootSuite 145

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach. Get to know your audience.

Engagement 145

Engagement Facebook HootSuite Groups 145

agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. And having valuable content resources on your site helps interested people/companies find you. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92