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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Budgets are growing.

Research 257
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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs. Methodology. Why is that?

CPM 172
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Next, identify the objectives that matter most to your team, so you know what to include in your report. Then export your Power Report, so you can share it with your team.

Report 147
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Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

We can see that the clickiest 10% of users on the far right have an effective CPM of 5.5x Let the team here at Ignite Social Media design your social media ad objectives strategy to maximize your business results. The below table shows it is costlier to reach users who are more likely to click, driving up costs 5.5x

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Best Practices for Brands Doing Paid Social Media Advertising in 2023

Ignite Social Media

Whether you’re a small startup looking to build brand awareness or an established company aiming to drive conversions, these best practices will help you optimize your ad campaigns and make the most out of your social media advertising budget. Furthermore, you tend to pay a higher CPM for less targeting with the automatic features.

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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

First things first; make sure your LinkedIn Page is complete with accurate, relevant and up-to-date company information. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. Build out a mix of engaging organic content. It’s up to you.

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.