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Navigating Social Crises and Community Building with Ease

Oktopost

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. She details her methods for crisis communication during the Covid-19 shutdown. Hot Topics: Golden community building tips for B2B brands. Crisis communication and the importance of working closely with PR.

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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. Is there a mobile version of YouTube Creator Studio? Click on Editor to access these features.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. David’s Favorite Little Known Social Media Tool : I have two actually.

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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. Automation and tools.

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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110
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The Complete Guide to LinkedIn Events

Oktopost

But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. It’s easy to create a LinkedIn Event from the LinkedIn desktop site or mobile app.

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

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