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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Engagement and community building is the time-consuming task of connecting with relevant social media participants. The normal response is, HELP!

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

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8 Tips to Boost Your Twitter Brilliance

Absolute PA

But you’re using Twitter as a marketing and communications tool, so while you’re there having a fine old time, add these simple ideas into the mix to instantly boost your Twitter kudos and make that time investment count. It’s a vital part of relationship and community building. Exercise Your Subtle Promo Muscle.

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How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Owning the entire process, from hardware to software to retail to logistics, helps with brand- and community-building.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

You are a strategic communicator, public relations expert, marketer, customer service provider and so much more! And use data to show the value your work provides, whether it’s crisis aversion, community building, or return on investment. This is a great 10 minute exercise you can do with your own ERG or even as a team.