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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

CSR 200
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Dos and Don’ts of UGC Curation 2021 

Pixlee

Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. Even if you’re just resharing a customer photo on social media, crediting the original poster is not enough. Before posting on any official company channel, don’t forget to ask the poster to verify the source.

UGC 88
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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

This week: From ExactTarget , a free downloadable poster called The Lifecycle Roadmap. One of the successful practices that WhiteWave has implemented is having the customer service team share an immediate space with the integrated marketing team. Huge thanks to our amazing sponsors for helping us make this happen. The lesson?

Posterous 126
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Allison Mooney. allimooney. Ambal Balakrishnan. Becky Denniston. Connie Bensen.

Twitter 279
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I Need Your Help Today

Convince & Convert

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. That’s both a huge problem and an enormous opportunity. Why this Book is For You.

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When Was the Last Time Your Intranet Empowered Anyone?

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Community Blog. Community Blog. Someone voluntarily put the name of the Intranet on their softball team jerseys? Someone voluntarily put the name of the Intranet on their softball team jerseys? Government 2.0 Miscellaneous Personal Prof. People beg, beg!

Gov 2.0 92
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[Interview] How WHO’s ‘Twitter First’ Strategy Amplifies Communication In Real-Time

Audiense

We spoke to Sari Setiogi , head of media monitoring and social media at WHO, to understand how the foremost global health agency uses Twitter to inform their wider communication strategy, and how it’s helped demystify many health rumours and myths. Audiense: What’s the makeup of your social media team? You can read them here and here.