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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

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How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

In an interview with AdAge , VP of Concept and Market Development Jonathan Luster said, “It’s been a great introduction to the community and our introduction to being at the sidewalk. Here, we’re right in the community.” Get our Definitive email newsletter.

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How to Use Pinterest for Business: Highlights From the Latest Report

agora pulse

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Spans the entire width of Pinterest’s mobile feed so brands can stand out. That’s because users spend 80% more on retail purchases than people off Pinterest do. Max Width Video.

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Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Wireless & Mobile. Newsletters. Patch Management. Applications. Collaboration. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Virtualization. Small Business Networking. Collaboration. LAN / WAN Management. Network Applications. Network Infrastructure and Data Center Gear. Site Resources.

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4 Ways to Make Your Instagram Account More Accessible Right Now

Later

Having an accessible Instagram account isn’t just the right thing to do, it can also improve your engagement and strengthen the sense of community on your channel. It’s important to open yourself to the community around you. It’s important to connect your experiences with the community and they shouldn’t be afraid to use their voice.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. You might use an early-bird special to entice users to follow a social account, or to opt in to your email newsletter for a special sale that will be sent out on Black Friday. Plan ahead.