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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 311
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What Is Digital PR & How Does It Improve SEO?

The Realtime Report

Digital PR is a component of content marketing. In comparison to Outbound and Inbound, Content Marketing refers to all of the digital PR methods — as well as content production such as blog posts, website copy, and knowledge bases. It includes: Publishing articles and press releases. Affiliate marketing.

SEO 185
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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Why: This is something you’re going to run into if you’ve been publishing content online for a while. Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Quick tip: build a multi-media knowledge base.

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Giving Things Away for Free Has Helped Me Build a Six-Figure Business

Buffer Social

When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. And, while it didn’t start as a marketing scheme, these free resources have ultimately created a funnel that drives new paying customers our way.

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Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of Russ graciously agreed to a Diva Marketing interview. There''s a new dude in town. and more.

Marketing 111
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How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Buffer Social

What I did have was years of startup experience, especially in marketing. Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first. I come from a marketing, accounting and finance background, focusing on making data-backed decisions. So how did I do it?

Startup 61
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Sprout Social and Salesforce Partnership Leads to So Many Questions

Ignite Social Media

Personally, I’ve used Social Studio for a few clients over the past five years for community management work and still do today. This way, if you do need to transition out of Social Studio entirely, you can have a knowledge base of what you need your new SMM tool to do for you or your social team.