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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 111
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Pros: The data reports are comprehensive, but also simple and easy to understand. Best of all? Glean.info.

Tools 52
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 128
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more.

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The role of artificial intelligence in business in 2024

Sprout Social

Together, they help process and analyze large volumes of unstructured data to help you improve search accuracy, automate data processing and extract meaningful insights for informed decisions. Deep learning (DL) for AI automation Machine learning uses algorithms and learns independently but may need human intervention to correct errors.

Patterns 120
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Social Media Report Card: Did You Pass Q1?

Ignite Social Media

Knowing this information will help you replicate the best aspects of your strategy, eliminate the bad parts and learn from all the experiments attempted throughout 2017. . Evaluate Community First Insights. What is the overall brand sentiment? The post Social Media Report Card: Did You Pass Q1? Now, the hard part!

Report 101
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113