Convince & Convert

JANUARY 28, 2014

For Char-Broil, blogger outreach isn’t a tactic that takes place when they have a new announcement or product to promote, rather, it’s an ongoing strategy. They set target goals such as Klout score and traffic. While reach and influence matter, they aren’t always top qualifiers.”. tweet this ). Are the bloggers actively posting?

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Blogger Case Study Klout Influencer 153

Akamai Marketing

MARCH 23, 2011

But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well.

Review 142

Review Company Klout Policies 142

Akamai Marketing

APRIL 4, 2011

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? Its all about “What’s in it for them&#.

Lurker 203

Lurker Klout Policies Consultant 203

Kikolani

MARCH 22, 2013

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. 11 Creative Ways to Build Links – There are a handful of creative strategies out there.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Diva Marketing Blog

MAY 14, 2012

BUSINESS STRATEGY : Of any brand, Avon has one of the most powerful social business strate gies available. They have a brand community of 5.8 There are great examples of brands that put their community to work and turned their business around. Avon needs a business strategy, not a social media strategy.

Social Media 81

Social Media Klout Smart Phone Training 81

ProBlogger

JANUARY 23, 2013

One can influence and improve the other. So the more you build up your social influence with more tweets, more likes, more shares, and more pins of your content, the more likely Google is likely to view your content as authoritative and rank it accordingly. Announce posts to your circle of influence. I was wrong.

Strategy 44

Strategy Blogger WordPress Klout 44

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

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Class Campaign Klout Influencer 233

Razor Social

NOVEMBER 29, 0002

Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. changes to profile images).

Analytics 89

Analytics Social Media How To Analysis 89

Akamai Marketing

FEBRUARY 3, 2011

Tactics vs. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients. Don’t drink the kool aid until you know the ingredients – got it? Viral is good. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The data allows me to make intelligent decisions on how to evolve my social media strategy – which is why Raven Tools is my favorite social media tool. He also is social director at LEWIS PR, a San Francisco-based communications agency. Adam Singer. Adam Singer is a digital marketer and blogger at The Future Buzz. Chris Brogan.

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Tools Tips Marketing Social Media 277

Kikolani

AUGUST 24, 2012

There are tons of great link-building strategies that can be utilized to increase backlinks. This article is going to answer those questions for you, showing you the age and gender distribution on 24 of today’s most popular social networks and online communities. The answer is, a lot. Photo of the Week.

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

APRIL 18, 2012

While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. If you’re a blogger or individual consultant, you might only need one calendar.

Tools 158

Tools Products Social Media Collaboration 158

Convince & Convert

NOVEMBER 1, 2011

That fosters community. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores. I call it the one to one to many approach.

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Klout Social Capital Influencer Social Graph 122

Sprout Social

DECEMBER 27, 2016

Engage with influencers. Listen to your community. It could look something like the below: As you might be able to tell, once you decide on a social media promotion strategy for your blog posts, scheduling can be a no-brainer. There are also many tools out there that specialize in finding influencers in your industry.

Social Media 73

Social Media How To Hashtag Publishing 73

Diva Marketing Blog

NOVEMBER 16, 2011

Social media opens the door to empathy and influence. But as a result, the tenets required to thrive in social media require a different approach, a thoughtful strategy, and intentions designed to deliver value to all participants in engagement. . The book title says it all. are we creating an illusion of special?

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Klout Social Media Social Networking Influencer 78

ProBlogger

SEPTEMBER 26, 2011

This guest post is by Lina Nguyen of Words That Influence. The people in a profitable niche for major companies tend to be decision makers, consumers or influencers in the buying process, for either highly priced items (like cars, technology, travel or finance), or highly consumed items (like food, health products, household goods).

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Company Travel Airlines Blogger 48

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. If we knew that our audience was not only using Facebook, but was regularly uploading photos for example, that would help direct strategy. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Sherrilynne Starkie

JUNE 9, 2013

Good strategy is driven by data, research and analysis. It gives a good understanding of what people are looking for, what they value, how they want to be communicated with. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Im Jay Baer.

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Twitter Metrics Social CRM Consultant 126

SocMed Sean

DECEMBER 9, 2011

1) Influence – Influence is not the same as clout. And it’s certainly not the same as Klout. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Have additions, clarifications, or experiences to share about the use of these terms?

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

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Press Release Technorati Klout Metrics 238

Convince & Convert

AUGUST 24, 2012

Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. But that’s pretty much the confirmed rumor is that that is one of the reasons Pinterest has not taken this open developer strategy that Twitter did, is that they see all the problems that it’s caused.

Social Media 115

Social Media API Training Class 115

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? Surprised to see my name is in that Klout chart! The standard charts and graphs are entirely useful. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120

ProBlogger

SEPTEMBER 5, 2016

The ways that you utilize your blog to make an impression may vary, but the one thing you don’t want to do is become attached to strategies that have grown redundant (either for your blog, specifically – or for the blogosphere in general). . An interview is a great way to network with influencers and build readers’ trust.

Influencer 20

Influencer How To Klout Fashion 20

Webbiquity SMM

OCTOBER 23, 2012

Contending that “it doesn’t take a big team and millions of dollars to get attention on Twitter,” John Manoogian III recommends emulating 10 strategies used by big brands, such as polishing your image: “Customize your background with something that fits you. Use a large image or a tasteful pattern.

Tools 205

Tools Tips Twitter Klout 205

Webbiquity SMM

SEPTEMBER 12, 2011

Social Media Strategy and Best Practices. Organizing Your Social Media Strategy by CompuKol Connection. Influence in social media: how to find the top bloggers by blur Group. Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. What to do? Social Media Tools.

Social Media 261

Social Media Trendrr SM2 Alterian 261

Waxing UnLyrical

NOVEMBER 18, 2010

Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.

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Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Ian is the Manager of Social Media Strategy and all things content. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Ian is the Manager of Social Media Strategy and all things content. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Influencers.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Influencers.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Influencers.

Klout 40

Klout Social Graph Influencer Training 40

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Strategy Guides. 85% of Inc.

Social Media 199

Social Media Tools Tips ROI 199

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. by The Marketing Nut. .”

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Writtent Blog

MAY 15, 2014

Every marketer’s goal should be to turn their website into a vibrant community, foster discussions, and listen to their readers. Don’t take a single disparaging comment as a sure sign that it’s time to pivot your content strategy. What do your readers have to say about your content? Leads Generated. Subscribers.

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Content Marketing Metrics Klout 103

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Web Development and Website Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279