Trending Sources

How Social Media Has Changed the Hotel Business

Spin Sucks

Guest post by Ann Manion , president of Hotel Advantage. I would not describe the hospitality industry as a community of early adopters when it comes to social media. As a specialist in hotel reputation management, I’ve watched hoteliers confront companies such as Trip Advisor and request the removal of unfavorable reviews from their profiles. Followers asked me to dig deeper.

The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.”

A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 33% switched hotels. Travel Social Media Basics: Do Your Research.

Class 33

How Fairmont Hotels Used Facebook Contest to Segment Audiences

Convince & Convert

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at Fairmont.

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises? In fact, the Roger Smith Hotel did it quite successfully.

9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

A Google search for the word “hotel” turns up 2,990,000,000 results in 0.76 Nothing stops a user from clicking on one of these links to go on and book any of the hotels that suits them. The Buyer’s Journey for the Travel and Hospitality Industry (and What Hilton Gets Right). Social media has impacted the Travel and Hospitality industry in a huge way. seconds. And…. “17%

Get Ready for the Bots – on Facebook Messenger


Thanks to their highly advanced Send/Receive API, these bots are able to reply with actual structured messages, including links, images, hotel reservations, the weather etc. Restaurants , travel and possibly supermarkets with online shopping services are big industries for it to thrive. Facebook Messenger was released 5 years ago and now has over 900 million users. Open for Business.

5 Luxurious Technology Events for this Autumn


Take advantage of the many floor shows, stage shows, large exhibits, glamorous hotels and casinos at Tech Mentor Events that will be on Redefining The IT Classroom, and will be held at the Tropicana. They offer a package for the hotel stay, as well…$ 2,195 for early bird, $2,395 standard price. In the past I have been to a lot of technology events. Lean Kanban France.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

In Q2, we expanded dynamic ads to Instagram and also launched dynamic ads for travel. For example, you can now advertise specific destinations and dates for hotel rooms. And also there’s a range from private one-on-one type sharing to small groups, all of your friends at once, large interface communities and then ultimately fully public. Statistics and milestones. Video.

7 Facebook Marketing Case Studies


Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The canvas print maker wanted to drive brand recognition and establish a presence on Facebook to: Increase fan engagement to build a dedicated Facebook community. Continue to grow revenue by offering relevant deals to its community. HubSpot.

10 Examples of Social Media ROI [Infographic]


Traveling salespeople knew their audience well, and went door-to-door to deliver custom personal messages about their products to willing buyers. Built a community of 13,000. Offered $79 per night deals at its 33 luxury hotels. Does social media drive ROI? Many brands are still plagued by this question. . What’s a marketer to do? Easy, right? Enter social media. Steaz.

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. For the summer, Madewell changed their CTA to ask their community to share how Madewell products fit into their summer plans.

UGC 66

50,000 Thoughts, and Blogging Ain’t One of ‘Em

Waxing UnLyrical

I’ve been traveling all week in Athens, Ohio. Patrick’s Day revelers right outside my hotel room. It’s about all I can do to not go out there and be the traveling equivalent of the curmudgeon who yells at you to get off his lawn. Yay for quiet hotel rooms (except on St. Dan Farkas set the wheels in motion for me to be a 2016 Sloan Speaker at the E.W.

That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

Then she asked if I would participate in some kind of survey they were doing of travelers. At the same time, the clock was ticking, and the last thing I needed was to get stuck in a conversation about my traveling (or other) habits, when the flight would start boarding at any moment. I always wondered when it would happen and, last week, it finally did. Leaving on a jet plane. I know.

Taking the Mystery Out of Facebook Global Pages

agora pulse

I talked to Lauren Burton, Social Community Engagement Lead for Sage about Sage’s decision to choose Facebook Global pages. Our page has always worked very well for us and we have a great community of Pet Lovers that follow us. My advice would be to focus on creating amazing content and sharing it on one Facebook page and build a large community that are all in one place.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

There’s no doubt that tourism and travel can generate great content – I mean it’s an awesome topic (who doesn’t like travel!). 2 Treat your Community like Family. I’ve stayed at a lot of hotels and resorts around the world and I have never experienced attention to guests like that. 1 Be the Source for your Industry. Consistent content.

5 Instagram Audience Development Strategies From The New York Times

Simply Measured

engagement as a % of followers), indicating that this community is highly engaged with the brand on Instagram, and brand content is resonating. Looking at the broad content types posted by The Times we see that posts related to Travel generate the most engagement and are among the top 5 content types posted by the brand. When was the last time you held a real physical newspaper?

Master List ?(A Wiki of Social Media Marketing Examples)?

For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.

Wiki 46

The Most Remarkable People on Social Media Today


ANGELA MAIERS her introduction in 140 characters tells us all: “I believe these 2 words can change the world – # YouMatter – I'm an Educator, Author, Speaker passionate about literacy, learning, and power of social media” ELLEN BREMEN is an award-winning educator at Highline Community College in Seattle, WA. BRITT MICHAELIAN Community builder, radio host, author, entrepreneur & mom who loves to help you succeed in business & life. Social Media Manager, Marketer & Trainer; Nonprofiteer; Non-fat lattes, travel & quick wit make me smile!

Seven Steps to Dealing with Critics

Spin Sucks

When tasked with the idea of using social media to engage the resident’s children, we knew we had to find a way to showcase these Wii competitions and see if we could extend them beyond each community. As they played, it was recorded in real time and uploaded to the community’s website and through Facebook. By Gini Dietrich. When Critics Attack. Right then and there. Be cautious.

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Produce for Real People Red Vines, an early adopter of Twitter’s Vine App made headlines in the social media community in January when they dedicated a vine video to responding to a Tweet from a follower. Video marketing expert Rob Ciampa reports that by delivering videos in response to community engagement, the brand significantly increased their comments and shares. The wacky CEO?

[INTERVIEW] What Makes Airbnb A Meaningful Brand?


H: We try to create locally and elevate globally – this is especially important as we’re a travel brand. Airbnb is a community of guests and hosts, and people love Airbnb for each unique experience this offers. We’re more than just a brand, we’re a community and a movement – creating a world where everyone can feel like they Belong Anywhere.

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

She stays on message – online communities are good, broadcasting spammy advertising is bad. We’ve used them since day dot (well, since I’ve been in online communities, anyway, around the end of the 1980′s). When I was in Saudi Arabia , working on the women’s online community (iMatter, showing that Women of Islam matter), no one used their real name.

What Your Brand Can Learn from Casper’s Instagram Account

Simply Measured

The most engaging post in the data period for the brand involved their collaboration with One:Night, the travel app, transforming the historic Austin Motel into an interactive travel experience between March 10th-14th, during SXSW, when finding a place to stay in Austin can be a total nightmare. The One Night & Casper Hotel is open for naps in Austin. With pool mattresses?

Listen. Engage. Connect.

Twist Image

The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). The Canadian Marketing Association has offered up two free passes to this event to the Six Pixels of Separation community. If you win, you have to cover everything else (travel, accommodations, etc. All under one roof.

Listen up! Here's 10 top snippets from Social Slam!

The New Strategist

” - @jeffbullas My take: Jeff’s own presence at Social Slam after over 40hrs of exhaustive delay-ridden travel time reminds us all that there are no borders in social media. “Use your social media to tell your whole story: employees, community, environment.” Don’t seal up your story away from your community. by Jonathan Barrick. Want comments?

Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. are having a major influence towards the online perception of your brand. Digg this!

Whittle: How To Write a Novel

Geoff Livingston

I know Rob from the local DC marketing community (he is CEO of Williams Whittle ), and the book looks awesome. For example, one is called “Gore Vidal and Me” about the time I was traveling in Bangkok and was at the hotel pool reading Vidal’s latest book, Hollywood. The following is a guest post by Rob Whittle , who recently published his first novel Pointer’s War.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

To avoid the long hold times for a customer agent please consider using our self-service options on or calling back later if you’re not traveling in the next 72 hours. The game plot: While you’re on hold you travel through a mysterious desert toward a mountain peak that juts out in the far landscape – it seems hopelessly unreachable (see where I’m going with this?).

CSR 34

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

To avoid the long hold times for a customer agent please consider using our self-service options on or calling back later if you’re not traveling in the next 72 hours. The game plot: While you’re on hold you travel through a mysterious desert toward a mountain peak that juts out in the far landscape – it seems hopelessly unreachable (see where I’m going with this?).

CSR 34

Google+, Google Apps and Your Social Graph

Proactive Report

Most hotel and CVB sites have a map on their site now. It’s a natural for any type of travel site. When Google releases its G+ business model, Circles will address the need for clustering stakeholders and community members: employees, customers, bloggers, media people, analysts, vendors etc. Ways to Use Google Apps. Google+ and Mapping Your Social Graph. Voila!

150 Bloggers Pack Melbourne Hotel for ProBlogger Training Day


Originally I had thought it would just be a day for 10-15 bloggers gathering around a board room table talking about blogging – but it quickly turned into a sold out training day with 150 bloggers from around Australia (and one from New Zealand) packed into a hotel’s conference room to spend a full day learning about four aspects of blogging. Finding Readers. Monetization.

All Aboard! @Tom_Peters on the “S-Train” Imperative #socbiz

Blue Focus Marketing

A few weeks ago, I profiled the outstanding work Tom Peters (@ Tom_Peters ) was doing to promote cultures of gratitude in business communities. If this were Monopoly, I’d be tempted to say that the SB Railroad is the most valuable property on the board, trumping even Boardwalk and its fancy hotel. ”Get aboard the “S-train” or else. SM/Social Media. ALL HANDS.)

10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Hotel chain The Four Season’s clientele are a uniquely urbane and well-traveled bunch, which is why just any content wouldn’t do. The average individual who frequents the Four Seasons has been around the globe a time or two, which is why their cutting-edge travel editorial drove such remarkable results. Is there anything better than a real-life content marketing success story?

Five Lessons Any Blogger Can Learn from Organized Crime


Wilkerson, who was building the Flamingo Hotel. If you are writing about weight loss with a focus on Italian food, then Italian travel, particularly active-travel, is something that should be on your radar. This is a guest contribution from Steven Gomez. Image courtesy of Boaz Yiftach / Crime in America has many names. Shultz was killed by Murder Inc.

I'm Behind

Spin Sucks

Traveling and speaking these last two weeks truly got the best of me. You offered up a great conundrum that is sparking good discussion and will help the community here assess their own issues with managing all that’s expected of us. I’m behind on coaching my team. I’m behind on client work. I’m behind on reading my RSS feeds. I’m behind on Twitter.


How to Steal the Next Billion Dollar Website Idea: A Case Study

Viper Chill

In the article Diggy was referring to over last night’s Khao Pad Gai, an ex-employee reveals how they fine-tuned their process in deciding which startups to clone, “We tried cloning Airbnb, but it didn’t work because it’s so brand and community focused. On the 15th of January 2008 the domain name went live for the first time. Disdus, an Indonesian daily deals site.

Yet Another SXSW Post (And, No, I Don't Know If You Should Go Next.

Almost Savvy

This applies to conferences, travel, everyday running around town. The hotels right downtown aren’t cheap and get booked early, so keep that in mind. It can be much more affordable than the hotels. I found that those who were stay in “official&# SXSW hotels on the shuttle route found it pretty easy to use, but many stayed in hotels which weren’t on the route.

7 Tips for Effective Marketing with Twitter


Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Robert Gourley @thisismojave Im the creative director at Mojave , a participation marketing agency that uses social media to build community around brands. 1 Know the rules Get to know your neighbors It’s important to remind yourself of the fact that Twitter is a real life community and that every community has it’s own set of rules. I also think that you should have a clean reputation with the twitter community.

100 Media Monitoring Tools for PR

The first intuitive, enterprise-grade social media solution 100% for hotels, Revinate brings order to the chaos of guest reviews, online reputation and social media marketing. VanksenWatch a SaS platform focused on counterfeit monitoring, buzz monitoring and e-reputation management, conversation audits, competition monitoring, influence marketing and community management. Cheers.

Tools 49