Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

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Case Study Marketing Directory Retail 113

Webbiquity SMM

JANUARY 23, 2024

Reports show social listening is considered a “key planning element” by 82% of professionals. First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. A study by Bain & Co.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

MAY 26, 2022

You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Whether branded or trending (or a combo), hashtags can help your TikTok campaigns resonate with existing and new audiences. One study found that TikTok shoppers are 1.7

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Examples Campaign Tips UGC 142

agora pulse

SEPTEMBER 30, 2020

One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Harness the power of hashtags.

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Strategy Brands Hubspot Survey 130

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. But using a platform like Tagger by Sprout Social where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics.

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Metrics Influencer Marketing Survey 99

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). For B2B brands, influencer marketing humanizes the appeal of your tool or solution.

B2B 118

B2B Influencer Brands Marketing 118

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Grow Using Hashtags and Tags Without Looking Spammy. #We Comment On Your Own Posts With the Hashtags.

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Communities Instagram Hashtag Engagement 60

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

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Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. Our #wahlcutoftheday is from @andyauthentic.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Sprout Social

OCTOBER 16, 2023

Listen to what your target generation cares about The 2023 State of Social Media report shows 91% of leaders say social data will have a positive impact on organizations’ ability to get a better understanding of customers. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments.

Brands 114

Brands How To Authentication Collaboration 114

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids.

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HootSuite URL Analytics Forums 120

agora pulse

JANUARY 3, 2020

40% of Twitter users report making a purchase after seeing a product on Twitter. Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts.

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Twitter Tips Influencer Hashtag 129

Pixlee

FEBRUARY 8, 2021

Plus, several studies have also found a correlation between prolonged social media use and symptoms of anxiety, depression, and stress. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. 2: Build a Strong, Inclusive Community With UGC.

Social Media 97

Social Media UGC Marketing Communities 97

Buffer Social

JUNE 6, 2022

Two reports, in particular, highlight the importance of user-generated content for forward-thinking brands. The 2021 State of UGC report by Tintup found that “93% of marketers agree that consumers trust content created by customers more than content created by brands. People trust people.”

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UGC Content Case Study Influencer 71

Keyhole.co

JANUARY 27, 2023

In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%.

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ROI B2B Social Media How To 52

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. foster relationships with your community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. The study focused on Instagram and #ad hashtag used by most influencers when its a paid-for post. Instagram influencer marketing.

Influencer 90

Influencer Automotive Marketing Guidelines 90

The Realtime Report

MARCH 10, 2017

Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold. Community remixing refers to fans on various media outlets that remix influencer content. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking.

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Influencer Remix Marketing Meme 168

Convince & Convert

JUNE 11, 2014

It takes time to build trust, and the more you have paid your dues to your community, the more you will find people will follow. To develop valuable case studies for people to gain insight from, 2. To give my community members an enjoyable learning experience, and 3. So, why would I help with them? Well, three reasons: 1.

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Campaign Google Case Study Badge 162

Sprout Social

MARCH 20, 2017

If you’re serious about Instagram, then you want to run the reports that make it easy to tell what content is and isn’t performing. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Hashtag Analytics. Instagram Follower Analytics.

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Analytics Data Instagram Hashtag 103

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. They should guide all of your campaigns, content creation, and community management activities. Hashtag usage.

Social Media 113

Social Media Strategy Guidelines Template 113

Keyhole.co

SEPTEMBER 12, 2023

Leverage Trending Hashtags Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience. Competitor analysis can also identify hashtags that got the best response from your target audience. Recent studies show that brands that participate in trends are better liked by 61% of users.

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Tips How To Hashtag Authentication 52

Direct Marketing Observations

FEBRUARY 5, 2010

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 1) Create a Social Media case study of who is talking about your company both in good & bad ways. Make sure you open them. 3) On-going social media education !

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Social Media Case Study Crowdsourcing Hashtag 177

Sprout Social

FEBRUARY 1, 2024

5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes. Create reports to surface findings to the company Creating reports to communicate social’s impact connects conversational data to your overarching business strategy.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

NOVEMBER 2, 2022

This content can be user-generated videos about your product and services and challenges or hashtags encouraging users to participate and create more content. According to a Stackla study, 80% of respondents stated that they trusted consumer-generated content more, and it influenced their buying decisions. Image Source. Image Source.

Engagement 52

Engagement Hashtag UGC Trends 52

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. You can study historical data to identify viewing patterns and seasonal trends.

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Metrics Analytics YouTube Video 52

Ignite Social Media

AUGUST 31, 2021

According to a study , small businesses reply more than their larger counterparts. By excelling in community management, brands can enhance their online presence and relationship-building with consumers. By excelling in community management, brands can enhance their online presence and relationship-building with consumers.

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Trends Organization Social Media Travel 184

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Forget About Likes, but Understand Algorithms.

Social Media 96

Social Media Authentication UGC Communities 96

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Which hashtags is your audience most likely to engage with? Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

JUNE 27, 2023

The Dashboard also has features like content suggestions and currently popular hashtags. Schedule your Instagram posts on Keyhole Simplified communication with followers and customers The Professional Dashboard makes talking to customers and followers easy. You can also interact with your audience and make your accounts visible.

Instagram 52

Instagram Analytics Hashtag Metrics 52

The Realtime Report

JULY 16, 2014

With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. The study also found that 62% of Americans are willing to try a new social media platform.

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Social Networking Banking Study Notification 175

Keyhole.co

DECEMBER 7, 2022

But to cultivate a community of brand advocates, you must devise a powerful strategy. Based on the reports you get from the analysis, you can create an action plan that helps your brand outperform the competition. What’s more, you even get insightful reports that can drive your Twitter marketing strategy toward the path of success.

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Analysis Twitter How To Comparison 52

Sprout Social

APRIL 4, 2023

Studies show that the vast majority of people will trust recommendations from people they know. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market.

Brands 127

Brands ROI UGC Authentication 127

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Get the full report now! Dislike of the term isn’t new.

Influencer 145

Influencer Trends Marketing Guidelines 145

Socialmedia.biz

JUNE 22, 2018

According to a study from Twitter, more than two-thirds of fans report sharing opinions about the shows they watch on Twitter. Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. User Engagement. Tracking Performance.

Social Media 68

Social Media Sentiment Hashtag Influencer 68

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Facebook algorithm. Instagram algorithm.

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Organization Flipboard Social Media Company 108