How to Create Facebook House Rules or Community Guidelines

Harp Interactive

A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House RulesDoes your Facebook Page have Rules or is it a free-for-all?

How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Every business should have social media guidelines. Social media guidelines lay down some rules. Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. Learn the difference between a social media policy and social media guidelines and check out some examples from other brands. The difference between a social media policy and social media guidelines.

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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

7 Tips for #SocialMedia guidelines and Government

Laurel Papworth

Five years ago I wrote a list of social media guidelines for the Enterprise which has been read 100,000+ times. And even today creating social media guidelines for staff are a challenge. I often ask my students to get into teams and come up with some guidelines. This article references the Australian Department of Prime Minister and Cabinet secret guidelines requiring staff to report on fellow workers who post anonymously an opinion on a political situation.

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. Tapping into the power of other people's communities.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time.

Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We Community, which we are going away from, is so important to our program.

This Week on Facebook

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing Tags: 2013 fall marketing trends , community guidelines , favicon , Social Media Marketing A roundup of this week’s Facebook Posts from Harp Social’s Facebook Page. Blog Facebook Social Media Marketing 2013 fall marketing trends community guidelines favicon

How to Customize your Facebook Page

Mindjumpers

This blog post provides you with some quick guidelines on what to remember when having a Facebook page. The value of news and bank holidays are not to be missed out on; remember to include outcomes from the election campaign, season for shrimps and Easter lunch parties – if it’s relevant for your market. Almost every modern company in the world has made the big decision; should we be on Facebook or not? Most of them said yes, and some of them without thinking of the consequences.

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10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members. Why Use Google+ Communities? Here is a really big thing: Google indexes the community and its content when ‘public’.

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing. If yes, then I hope that my tips will provide a clearer idea of a Community Manager’s role.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.

Steal These Facebook Group Community Management Tips: Expert Roundup

agora pulse

Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills. That’s why we reached out to some experienced (and brilliant) Facebook group community management pros and asked them to share their secrets. Using hashtags to generate community engagement is nothing new. And I think random hashtags (with some guidelines) are the right way to go!

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Steal These Facebook Group Community Management Tips: Expert Roundup

agora pulse

Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills. That’s why we reached out to some experienced (and brilliant) Facebook group community management pros and asked them to share their secrets. Using hashtags to generate community engagement is nothing new. And I think random hashtags (with some guidelines) are the right way to go!

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community. Use your branding colors, guidelines, and ideal customer profile to create a compelling first impression.

6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Communities on the web function much like real-life communities; they unite around a specific focus and often pursue common goals. Only then can you define the business goals of your community.

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Often outshined by Mother’s Day, dads tend get the short shrift, not only with gifts (hello, novelty ties) but creative marketing concepts as well, with brands pushing out elaborate sweepstakes, interactive videos, and increasingly flashy content in celebration of moms but offering nary a peep for dad. Why It Works: Sometimes, the best content is that which comes from the community.

57 Social Media Policy Examples and Resources

Dave Fleet

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. Online Communications Guidelines. Editorial Guidelines. Social Media Guidelines. Social Media Guidelines. Community Guidelines. Guidelines for Student Blogging. Corporate Blogging Policies and Guidelines. Social Computing Guidelines. Social Media Guidelines.

How to advertise and optimise posts on Facebook

Mindjumpers

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Instead focusing on creating an ongoing dialogue with the community has repeatedly proven more profitable. ?.

Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

ProBlogger

Google’s Updated Quality Guidelines . This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content. The newly released version of Google’s quality guidelines is chock full of information. Here’s what it stands for: Expert Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

And it remains the fastest growing market for social networks in the world. The future of social media marketing is expected to be mobile driven and in the year ahead it is most likely that we will be seeing more contextual and location centric content, helping brands to evaluate the different platforms better with accurate reporting capabilities for tracking engagement. Video is The New King of Content Marketing.

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10 Social Media Tactics Marketers Need to Stop in 2021

Ignite Social Media

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Jesse Walker , Community Manager.

How to Manage Issues on Social Media

Mindjumpers

People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. Have a Content Team or a Community Manager who is responsible for monitoring and taking part in the conversations concerning your brand. Similar Posts: Vine for Brand Marketing. Everything is closer and goes faster in the world of social media. People on Greenland can respond to a thread written in Madagascar within seconds.

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Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

This post is part of our Instagram Marketing Strategy series. But it’s also a ton of incoming conversations for Nike’s marketing and customer care teams to sort through. We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. However, the keyword there being guidelines, not rules.

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

Which is somewhat ironical since passionate committed fans do a better job of building fan pages than some intern in the marketing department halfheartedly spamming out special offers. But they are bloody good for distribution… This is not to be confused with inappropriate deletions due to community behavioural guidelines e.g. slurs on minority groups – Gay author has Band Fags page removed. Fanpage vs community vs brand vs groups. Community Pages.

Online Community Manager Job Description

SocialFish

Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. Check out his site and all the awesome community management stuff he’s offering. Here are the essential functions of a community manager: Helpdesk. Marketing (internally) and Promotion (externally) of the community.

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

This post is part of our Instagram Marketing Strategy series. But it’s also a ton of incoming conversations for Nike’s marketing and customer care teams to sort through. We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. However, the keyword there being guidelines, not rules.

How to structure glocal communication on Social Media

Mindjumpers

Which guidelines are relevant and significant for your brand? Best Practise Cases Brands Community Management Engagement Facebook Guest Post Guidelines Marketing & Communication Research/Study Social Media Strategy Social Network g glocalization guest blogger how to local content strategic communication The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen.

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How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. How to build and grow your community using a Facebook Group. How to market your business using a Facebook Group. How to promote your Facebook Group and Community. Importance of establishing community Guidelines for your Facebook Group.

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Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Blogging and content marketing is an incredible and proven way to build your business and your brand authority. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality content and a blog as a home base that you own will help separate any marketer and business from the crowd of status quo.

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

Community Management Content Marketing Facebook Guidelines I forgot to categorize Infographic Marketing & Communication Mindjumpers Research/Study Social Media Social Media Marketing Tips A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social.

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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. PS: Your marketing intern may not have that skill! Law as bullying tactic rarely works, it just incenses the community.

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The local community manager should thereby be positioned in the local country.

Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

Community Management Content Marketing Facebook Guidelines I forgot to categorize Infographic Marketing & Communication Mindjumpers Research/Study Social Media Social Media Marketing Tips A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social.

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What’s in Your Community Manager Job Description?

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager? Here’s a sample community manager job description for you. SAMPLE JOB DESCRIPTION: ONLINE COMMUNITY MANAGER. Promotes and evangelizes community activities internally.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post.