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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged.

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How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Social media guidelines examples.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community.

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. And it remains the fastest growing market for social networks in the world.

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Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. There is a wish to convey a global communication across markets and at the same time have the possibility to do marketing initiatives on a local level.

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

Which is somewhat ironical since passionate committed fans do a better job of building fan pages than some intern in the marketing department halfheartedly spamming out special offers. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages.

How to structure glocal communication on Social Media

Mindjumpers

In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. Which guidelines are relevant and significant for your brand?

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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! Ignore the negative social media commenter. Law as bullying tactic rarely works, it just incenses the community.

Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Blogging and content marketing is an incredible and proven way to build your business and your brand authority. The only guarantee we have today with the social networks and digital marketing is change. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line.

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The Ultimate Guide to Pinterest Marketing 

Later

Are you getting the most out of your Pinterest marketing strategy? . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. . How to Use Analytics to Tailor Your Pinterest Marketing Strategy.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

It has enabled revolutions in real life as well as in digital marketing. So how can marketers and PR professionals use Twitter more effectively? Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Quick Jump: Social Media: Getting Started, Implementation, and Execution.

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Buffer Social

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. Yes, there are marketing tactics to drive meaningful traffic. About Reddit Marketing. Reddit is one of the most vibrant communities on the Internet.

It’s Just Social Media. Don’t Freak Out.

Waxing UnLyrical

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. It’s Just Social Media.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.).

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10 Outreach Tools Every Marketer Needs

Kikolani

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. These are the tools that any versatile marketer’s arsenal should contain.

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100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page.

Fetching Friday – Resources Mashup & New Search Engine Community

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a new search engine news community on kikolani.com. The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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Social Media Marketing Policies and Education: The Employee.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

Diva Marketing Turns 7!

Diva Marketing Blog

Yes, girlfriend, Diva Marketing celebrates 7 years. And so I continued Diva Marketing because I was having too much fun to stop. . They morph and change to reflect the interests of the author and the community. . Provide value to me and my community.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. The article has examples of how social media worked too.

Australia Defence Force ADF and social media

Laurel Papworth

When Crikey asked me for a quote on The Australian Defence Force employing George Patterson agency to do a social media review, I agreed. Because you really want moral direction of Australia's military social media engagement managed by an advertising agency, right?

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

StumbleUpon Etiquette Guide and Best Practices

Techipedia: Tamar Weinberg

But with all other social networks, there are rules of engagement that are determined by the community. More information and tips for usage can be read in The New Community Rules: Marketing on the Social Web. However, these pages are not social content.

The “Facebook for Business” Site: An Official Step-by-Step Guide to Facebook

Mindjumpers

On our blog, sharing the newest changes and opportunities available on the most predominant social networks is a big part of our editorial mindset. The guidelines are very general and only touches on the bare necessities in understanding content creation.

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Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. Social Media Workshop Outline. Three Day Class for the Advanced Social Media Specialist.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network. Understand Your Target Market. Guest post by Jill Phillips.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. There are so many marketers who go through great pains to try and fake the human voice, and sometimes it even works—kind of. Anti-Social Media. The Sweet Spot for Social Media: Casual yet Competent.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes.

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SOCIAL MEDIA: HOW VISUAL IS YOUR FIRM?

Myrland Marketing

Regardless of which Marketing and Social Networking sites we use, we can learn something from the following numbers. Pro bono and other community activity. Powerpoint slides of individual client service guidelines and promises. THE NUMBERS ARE TELLING.

Negative reviews – Proof that responding works!

The Way of the Web

online adults reveals: 68% of consumers who posted a complaint or negative review on a social netowkring or reviews site got a response from the retailer, which led to 18% of them becoming loyal customers and buying more.

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. If you plan to monetize or market a business, this is a must.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations.

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. I think you’ll find they’ll work for your social media marketing, too.

Facebook Business Page Management

Laurel Papworth

Facebook and Twitter Social Media Management. We grow your community (circulation and reach) as well as give you a report on engagement, clickthroughs and hot topics. We will make sure your competitions and vouchers/coupons abide by Facebook’s strict competitions guidelines.