Buzz Marketing for Technology

JUNE 27, 2008

Demonstrating the power of technology to improve learning, create communities and inspire new thinking. In order to prepare students to work with an international community of colleagues we need to provide them with opportunities to interact with people from around the world. Thanks for continuing this important conversation.

Education 122

Education Screencast Web 2.0 Wiki 122

Techipedia: Tamar Weinberg

MARCH 4, 2008

What amazes me is that Andrew, with no idea of where this was headed, took the initiative to build an extremely successful community. It’s important to me to be an actual member of the Quizlet community, not just some executive looking down at a bunch of growth statistics. They’re Quizlet’s biggest asset.

Digg 103

Digg MySpace Reddit Yahoo 103

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! I’ve seen this on Microsoft’s PR depts.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! It also depends on goals. Ad clicks on videos?

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The major “Web 2.0″ ″ and social networking technologies that have been created in the last several years have been a major boon for consumers and web users. I have NO PROBLEM with conversations happening offsite. Tamar is also the author of The New Community Rules (July 2009).

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Of course, if you know them and can actually have lengthy conversations with the person day after day, that obviously means your relationship has made it to the next level.) 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Everything is multi: multi-screens, multi-channeled, multi-conversations, and multitasking. Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good! BTW – I’ve really been interacting with the Digg community more and more. It really is about being a part of the community.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them. Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity. You got super lucky!

Yahoo 100

Yahoo Conference Digg MySpace 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. It’s about building relationships, spending time on the networks, and having regular conversations with the people you want to connect with who you will value for more than just helping move the needle and getting to the bottom line. Have you read The New Community Rules ?

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

It’s awesome people can promote knowing trick in the book about facebook and twitter, but do they know how to read the subtext of a situation and really get in someones world in a conversation. Made me laugh when I compared it back to Roberts comment about focus on communicating rather than tools. Shaw, 1856-1950 Jose G.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MARCH 31, 2008

Building my first online community 4. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. The birth of my daughter (May 6th due date) 2.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

JUNE 18, 2008

Plurk introduced a comment system which helps create a conversational feel. So marking a conversation or message, to be found easily later, should be one of the first features implemented. Brightkite: Email and SMS – mobile web is definitely the wave of the future. BRAVO, PLURK!

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

MAY 19, 2008

There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! And that is what I love about the Internet.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

APRIL 2, 2008

It will be a conversation starter! 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. When are you coming over to mine to do mine?

MySpace 100

MySpace RSS Yahoo StumbleUpon 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# More importantly, they’ve created a go-to place or space for community. It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. In the long run, you can achieve phenomenal readership and conversion. That will not only hurt the conversion but also gaming the search engine which will not survive in the long term SEO game.

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

APRIL 10, 2008

You can easily determine if your friends are interested in marketing, photography, books, music, web 2.0 It’s also a conversation medium. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! What content are they sharing?

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. That’s not a “wave the magic wand&# scenario.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Conversely, with a slightly more generic subject matter (and the occasional gag post), Online Marketing Banter seems to be a little more popular with Stumblers. And if this post isn’t proof enough for you, check out Steven’s post relating to the quality of forum traffic , which often have even tighter knit communities than Sphinn.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). I get fixated on one community and ditch the last, yet I still have my profiles on them and they usually get outdated within minutes.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Tamar is also the author of The New Community Rules (July 2009).

Social Media 221

Social Media Marketing Digg Consultant 221

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.)

Social Media 114

Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 It’s their community of choice and that’s fine. If nobody talks, nobody remembers, and nobody sticks around.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

The point is that consumers now have a more potent aggregate power: someone with a problem can now reach others with the same problem faster, build a community around this shared problem easily, and mobilize lots of people behind the common cause more efficiently. The time has come for companies to be part of the conversation.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 9, 2008

As a top Digg submitter, it worked like this: at first, people noticed my heavy community involvement and my participation , and consequently, my submitted stories easily front-paged. The community had to react. There’s no real community in Digg. Most other sites you belong to probably have a bigger sense of community.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

JUNE 30, 2008

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Then, everyone will go to his/her respective home(s) on the web. They both have their places in the web 2.0

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

MAY 28, 2010

Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. The letter “C&# could be a lot of things, like “content,&# “consistency,&# and “community,&# but customer service is a big part of the evolution of social media. Give to your community.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. This is especially true as the FTC plans to police sponsored conversations. Give your customers a voice in the communities where they already have influence.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 27, 2009

I really try to get to know these people who I converse with online. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Meet them, if I may.

Yahoo 154

Yahoo StumbleUpon MySpace Meeting 154

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Give them a reason to want to communicate. What if you want to offer 10% off?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 1, 2010

Patience is required in building a community, seeing real results with monetization and building traffic. Some people are able to build a community but fail at monetizing their blogs. Some also build traffic but fail to build a community. Anyway, thanks both of you, for your thoughtful conversation on the issue.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. His book has been the topic of conversation just about everywhere , and for good reason.

Sites 101

Sites Social Media Digg Blogosphere 101