Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? It's all about their blog, or get SEO ranking, etc. And guess what?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Maybe you found this blog from Twitter?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

JULY 27, 2010

Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 20, 2010

Very interesting [link] [link] Marie Armand RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Andreas Bolli RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very helpful as our company moves forward with our plan for Social Media.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 21, 2010

Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Companies must also uphold privacy laws. link] #agchat [link] Judy Kane Social Media Lawsuits are coming. Ive founded 5 companies, and spent 15 years running digital marketing agencies. The Lawyers R Coming.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. There is nothing new about social media; it's just modern WoM.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Will there be bumps along the way? Definitely. But ultimately, it’s going to be worth it. Safe travels.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JULY 15, 2010

[link] Brittany Long [link] [link] Brittany Long [link] [link] Brittany Long [link] [link] Brittany Long [link] [link] Brittany Long [link] [link] Brittany Long [link] [link] MikeCorak RT @jaybaer: Get Your Social Media Operations Act Together [link] [link] Chris Bird Great advice.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. And many of us in the social media space are guilty of that particular sin. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Advertising shops, SEO agencies, email consultants…the list goes on. It’s a big world out there.) Just get started.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 17, 2011

When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting , I was incensed. Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. I changed my mind about Social Code.

Advertising 119

Advertising Facebook Case Study Consultant 119

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. is the key to content success (great info-graphic, too) [link] [link] Web Designer SEO RT @jaybaer: Killer post by @russhenneberry : Why D.I.S. Ive founded 5 companies, and spent 15 years running digital marketing agencies. We like that.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. That’s becoming less true by the second.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. That’s becoming less true by the second.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 18, 2010

I don’t want to poach or poorly paraphrase anyone else’s content, so here’s what I wrote in Letters to the C-Suite: To The Executive Team: I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse? Today, I still believe we are in the Social Media “Honeymoon&# period.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

JULY 8, 2010

link] [link] Zuberance RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] SEO India Excellent quote Thanks for Interesting post. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. The customers that take you to task in social media aren’t the ones you need to worry about. Your point is dead-on.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. 39 social media tools I will use today.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Instead, you must first establish a protocol by which your company is CONSTANTLY listening for opportunities.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. It’s time to start thinking about social media the same way. Because relevancy = respect.

Social Media 129

Social Media Strategy Automotive SEO 129