Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else.

Discount 127

Discount Marketing How To B2B 127

Hootsuite

MAY 17, 2022

The free resource includes key audience insights, recommended ad types, and tips for success. Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. Reward your customers’ loyalty.

Instagram 119

Instagram How To Loyalty Discount 119

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. And there’s no other content type that’s more authentic than UGC from your customers. Helps establish brand loyalty and grows community. Types of user-generated content.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 127

Examples Influencer Campaign Marketing 127

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 119

B2B Influencer Brands Marketing 119

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

APRIL 4, 2023

In this article, we define what brand advocacy is, examine different types of brand advocates, and highlight the many benefits of brand advocacy. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? We also show you how to measure the effectiveness of your program.

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He points to an example of a health food company. The company may want to work with a particular influencer.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

JUNE 7, 2023

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. There is no “best” type of word of mouth. Earn long-term brand loyalty.

Conversation 137

Conversation Review Marketing How To 137

Pixlee

MAY 28, 2021

It is easier for a fashion or sporting goods company to think and decide what type of content to post. For example, pet insurance company Trupanion helps protect their customers’ best fuzzy friends. Use Contests to Engage your Customers & Community. The Key to Telling a Tangible Story . Instagram for All.

Instagram 83

Instagram Insurance UGC Brands 83

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

Curation 52

Curation Social Media Strategy Content 52

SocMed Sean

DECEMBER 18, 2018

Engagement with your community should be the ultimate goal. Sometimes, adding a comedic twist to your otherwise boring content can help make it more interesting to your online community. Not All Humor Is The Same There are a lot of different types of humor out there. There are tons of different types of humor. Definitely.

Social Media 220

Social Media Meme Advertising Strategy 220

Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. A content strategy for the topics and types of content formats you’ll share. But the tl;dr of all of them is: people are on social media.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 94

Analysis Report Examples Tools 94

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

OCTOBER 11, 2022

Offering support to audiences when they need it most builds loyalty. Social and world events impact your presence and community. Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events. Enter social media moderation.

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

DECEMBER 20, 2022

Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you.

Meeting 99

Meeting Team Social Media How To 99

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. LinkedIn Post by Jenna Mattoon at Shoptalk.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

FEBRUARY 16, 2023

Dietrich considers building this type of brand affinity to be a skill built over time. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. Build community “It’s hard to get new customers in this market,” says Dietrich.

Social Media 114

Social Media Marketing Atlassian Team 114

Pixlee

DECEMBER 6, 2021

Fortunately, there’s one marketing strategy you can employ to increase your sales, conversion rates, and level of brand loyalty all in one go. . Ambassador marketing is one of the best ways to inspire brand loyalty and see those sales figures rise. . How do you leverage that type of marketing in the first place?

UGC 52

UGC Marketing Influencer Loyalty 52

Pixlee

AUGUST 25, 2021

In fact, 55% of users trust user-generated content more than any other type of marketing. . Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community.

Instagram 86

Instagram UGC Brands Hashtag 86

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. It’s the art of creating appropriate types of content for each platform to connect with the audience there.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pixlee

APRIL 9, 2021

That communication can be through emails, social media interaction, offer messages, or customer support—but any channel that engages your customers directly counts. Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty. Customer Loyalty Programs.

UGC 52

UGC Loyalty How To Sports 52

Likeable

JANUARY 7, 2019

Fortunately, social media provides a plethora of insights and opportunities to help along the journey: Listen to your community to discover and evolve your “why.”. The relationship between businesses and consumers is more symbiotic than ever before, and social platforms offer a unique line of direct communication between them.

Social Media 91

Social Media Brands Authentication Loyalty 91

Pixlee

APRIL 13, 2017

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community. Social media is all about sharing content.

Communities 40

Communities Instagram Brands How To 40

Pixlee

APRIL 13, 2017

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community. Social media is all about sharing content.

Communities 40

Communities Instagram Brands How To 40

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Sprout Social

APRIL 29, 2021

What type of content do you share? Collectively, what do all these sources say about your company? Here are a few ideas to implement: Identify your ideal customer type: Think broadly with respect to things like age, lifestyle, hobbies, needs, location—are there any commonalities that you can identify? The best advice?

Social Media 108

Social Media Survey Advertising Review 108

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

JUNE 23, 2021

This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. Create a sense of community through user-generated content.

Strategy 126

Strategy Policies Resources Loyalty 126