Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. In every industry, there are existing conversations going on. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 Although Twitter wins, the results are fairly close indicating the open nature of conversations that are taking place on Twitter platform. ’43′ respondents have voted in favor of Facebook !

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Justin Levy

APRIL 20, 2010

I thought you might find the conversation around green innovations within businesses interesting and wanted to see what you think. Green innovation is becoming a major focus for companies of all sizes. Several major corporations have begun developing communities and collaborating to advance environmentally friendly innovations.

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Increase conversations about your brand, change the current online sentiment of your brand? What do you want to do?

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Campaign Social Media Radian6 Disqus 105

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can turn a prospective buyer into a customer.

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Apple Twitter Forums Policies 154

Freelance Social Media

OCTOBER 20, 2008

The surging social-networking giant is talking to a number of song-streaming services and music community sites, including Rhapsody.com, iMeem.com, iLike.com and Lala.com, about an outsourcing deal that would more deeply integrate their music experience into Facebook, sources familiar with the situation said, the NY Post reports.

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MySpace Compete Foursquare Facebook 100

Josh S Peters

AUGUST 21, 2009

We wanted to create a practical guide book that can be used by anyone, any company, any size. I’ll also be setting up a FaceBook fan page for it this weekend for contest and community purposes. So if you’d like to know when that shows up and we haven’t connected on FaceBook yet, now would be a great time.

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Lijit eBook Widget ROI 121

Josh S Peters

NOVEMBER 30, 2009

The goal is to associate the company with it’s services and offerings. People are often weary of materials coming directly from the company so if you have any 3rd party reviews you can link to and share that is ideal. Twitter – Setup your keyword monitoring for Twitter conversations. Be ready to listen and act quickly.

Campaign 113

Campaign Social Media Brands Marketing 113

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

Social Media 164

Social Media Yahoo Discount Training 164

Justin Levy

JULY 1, 2010

Many companies use traditional media to imprint or introduce a brand to the target market. During the Discovery phase the brand lets go of the conversation and hands it to the community. Talk about your progress, what your creating, create a community of believers. Not literally, but figuratively. This is my view.

Retail 191

Retail Fashion RSS Advertising 191

Josh S Peters

JULY 22, 2009

One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. Learning from your customers and how they use the products, how it fits into their lives and through these types of communication the brand is growing.

Social Media 100

Social Media Lijit eBook Retail 100

Josh S Peters

FEBRUARY 24, 2009

Much Much more and more to come I am incredibly excited to be working with this project, and to help manage the community. I wanted to have this disclosure open and out there so when I talk about the company and the truly awesome work being done you know that I am working for them right now and you’re not feeling mislead.

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Lijit Consultant Project eBook 100

Josh S Peters

SEPTEMBER 29, 2009

This type of blatant ripping off is just not acceptable in any way, but what I didn’t expect was what followed from the local (and even out of state) community at large. Well in your company you probably have people who represent the company in many ways. This is a VERY real fear of companies and individuals alike.

Lijit 113

Lijit eBook Widget Disqus 113

Social Media Network Marketing

AUGUST 19, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Blogging communities as the Open Diary, LiveJournal, Xanga. Our primary goal when developing a social marketing strategy should be to establish conversation parameters. Hi Folks, do you work as an Online Community Manager?

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Social Media is all about how effectively you build conversation and become part of an ongoing conversation. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Network Marketing

MAY 30, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sunday, May 30, 2010 The Social Media Challenge Many companies think of the internet like television: consumers are expected to sit patiently and absorb the branded message, and then act accordingly. Unported License.

Social Media 62

Social Media Reputation Widget Disqus 62

Social Media Network Marketing

MAY 25, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, May 25, 2010 Social media marketing in India With the penetration of broadband in India, various Indian companies have started exploring ways of marketing their products online. Unported License. Social Media Ne.

Social Media 50

Social Media Marketing Reputation Widget 50

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Sparking controversy has always been a tried and true tactic to increase readership and conversation. If it was, why would he pick Boeing of all companies? Thanks for stopping by, and sharing.

Review 209

Review Case Study Postrank Study 209

Social Media Network Marketing

JUNE 7, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? The advent of social media, web communities, and networking sites, has been useful to many companies. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Social Media Ne. or rather, dont like.

Reputation 62

Reputation Social Media Communities Widget 62

Josh S Peters

JULY 24, 2009

However the Wyoming based company they bought back in 2006 ( Brunton ) has been very active. Brunton has had a Twitter account for over a year and recently have picked up the pace and have been engaging their community more through it. They haven’t done much more than “fiddle around&# with it so far.

Social Media 100

Social Media Brands Meeting Retail 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Network Marketing

AUGUST 23, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? I do agree to some extent that a company needs to maintain its brand personality across all channels. Hi Folks, do you work as an Online Community Manager? Unported License. Social Media Ne. Mr.X earns four figures monthly!

Social Media 95

Social Media Brands Reputation Widget 95

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com.

Social Media 62

Social Media Social CRM Reputation Widget 62

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. You should also know which keywords have the best conversion and which ones are costing you the most per click. And I think that’s a little sneaky.

Twitter 100

Twitter Case Study Lijit eBook 100

Social Media Network Marketing

AUGUST 17, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? They offer friend connection, a voting system, photo upload, a post system, a space for conversation continuity, a status messaging, knowing who is friend of friend, an email notification comes in most cases of any messages etc.,

Sites 72

Sites Social Media Google Reputation 72

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Social Media Network Marketing

MAY 24, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Hi Folks, do you work as an Online Community Manager? Social Media Community Managers Management Monitoring Social Media can be overwhelming. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com.

Social Media 62

Social Media Marketing Reputation Widget 62

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# In fact, the Roger Smith Hotel did it quite successfully.

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Network Marketing

AUGUST 27, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? While initially we may engage but the problem starts when someone complains and we do not respond as a company / brand properly. Hi Folks, do you work as an Online Community Manager? Unported License. Social Media Ne.

Social Media 66

Social Media Reputation Widget Disqus 66

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

Video 236

Video Flash Mob YouTube MySpace 236

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. It’s on JaneNation. With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? It is after all, just another medium for having a conversation with people." Hi Folks, do you work as an Online Community Manager? Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Social Media Ne.

Social Media 93

Social Media How To ROI Reputation 93