Jeff Esposito

JUNE 19, 2013

When I started my career in social media and community management, I was a bit intimidated and nervous. One of my former bosses suggested that I check out the Community Roundtable – that was 2008 – and I was happy to check out the information that Jim Storer and Rachel Happe were producing. The myth of the 90-9-1 rule is demystified.

Communities 43

Communities Report Committee Community building 43

Sprout Social

JULY 28, 2022

Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. Build a content equation. Reporting on video metrics.

Template 96

Template Templates Social Media Video 96

Jeff Esposito

APRIL 22, 2012

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.

Communities 51

Communities Report Embedding Education 51

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. AI gets you the insights you need in seconds.

Team 133

Team Social Media Management Skills Trends 133

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 142

Strategy Metrics Hubspot Retail 142

agora pulse

JULY 23, 2020

For a company to ask one of its team members to tackle this is too much if they’re in any other role in that company. Unfortunately, social media management often is something that a company with a limited budget often relegates to an intern for a low cost. So, how does a company choose the right one?

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

The Realtime Report

FEBRUARY 17, 2022

Community Building. To accomplish so, you’ll need to cultivate and build a community of followers and lovers that goes beyond simply seeing and commenting on your content, as well as connecting with it in various ways. Though views and likes are important, brands are looking for more.

Brands 91

Brands How To Hashtag Influencer 91

Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. As of 2018, Facebook reported that 200 million people are members of ‘meaningful’ Facebook Groups.

Trends 142

Trends Social Media Instagram Influencer 142

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? They don’t realize the work that goes into building a following of more than 50,000 people and engagement on every post. Cleaning Company: “Double tap if you hate cleaning on the weekends.” It’s not exactly an easy question to answer.

Communities 60

Communities Instagram Hashtag Engagement 60

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. For brands, hashtags can help social marketers reach niche audiences and build community.

Hashtag 120

Hashtag How To Guidelines Telecommunications 120

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Get insights about your community.

Template 98

Template Templates Eventful Hosting 98

Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Let’s go in-depth on some of the best ways to build brand loyalty that lasts. Build a community.

Loyalty 87

Loyalty Brands How To Discount 87

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. But despite its e-commerce leanings, all kinds of businesses thrive on Instagram — from SaaS companies like Later to publishers like Fast Company.

Platform 78

Platform Social Media Small Business Instagram 78

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Later

AUGUST 10, 2020

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Not only can brands build thriving communities on Instagram, they can now showcase their inventory in “ Shops ,” and process transactions directly within the app.

Small Business 103

Small Business Features Instagram Badge 103

Convince & Convert

DECEMBER 18, 2015

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. My favorite recent example of this is from a software company I use. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? highlight to tweet).

Brands 60

Brands Content Influencer Survey 60

Buffer Social

JANUARY 18, 2017

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. But which goals should you set? Generate new leads.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. OUTCOME: Students will know how to read or create a Social Media Measurement Report.

Class 85

Class Training Social Media Case Study 85

Sprout Social

MAY 20, 2016

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Look at your existing audience’s demographics and habits to determine if the network your competitor is on would be a good fit for your company. SearcySledge 1. SproutChat.

How To 42

How To Klout Analysis Metrics 42

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

FEBRUARY 27, 2015

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Are those retweets actually converting new customers for your company?

Influencer 60

Influencer Marketing Metrics Avatar 60

Buffer Social

OCTOBER 6, 2019

How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Company retreats. Use Instagram Stories to do research and interact with your community. Bring your offline and online communities together.

Instagram 69

Instagram Influencer Brands Upcoming 69

Buffer Social

AUGUST 29, 2016

Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Company retreats. Use Instagram Stories to do research and interact with your community. Bring your offline and online communities together. It could be: Challenges like LOFT’s.

Instagram 75

Instagram Influencer Brands Upcoming 75

Later

SEPTEMBER 12, 2019

Building a loyal fan base and community around your brand. In a recent report, AdWeek found that 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos. UGC Best Practices #5: Encourage UGC That Builds Community. Easy gathering and sharing of genuine reviews.

UGC 60

UGC Content Instagram Hashtag 60

Oktopost

APRIL 10, 2024

The process often involves: Crafting a compelling headline and summary Embedding multimedia content such as presentations or demo videos about your company Adding relevant keywords to each profile Source 5. Clients often get monthly or quarterly reports and action plans to improve on past results.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Social Media Strategery

DECEMBER 13, 2008

I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

agora pulse

OCTOBER 20, 2020

When the pandemic hit, LinkedIn optimized its existing event tools, so that social media agencies and marketers can set up, promote, and run virtual events via LinkedIn company pages. The result is an amazing set of tools that have already been tested by big companies like Adobe. A company page. And best of all, it’s free.

Eventful 95

Eventful LinkedIn Conference Notification 95

Buffer Social

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 Play the long game by focusing on building an engaged community. Why it works: The Norfolk PD offers a variety of inspiring and funny content that caters to their local community. Let’s dive in!

Research 111

Research Content Facebook Curation 111

Hootsuite

SEPTEMBER 3, 2020

As the COVID-19 pandemic hit, this trend came to the forefront as employees expected their companies to do more. The companies that put their brand purpose to action were rewarded with positive customer sentiment also. The company has a history of being politically active. Source: Ben and Jerry’s Instagram.

Trends 144

Trends Social Media HootSuite Embedding 144

agora pulse

MARCH 24, 2020

More info about analytics: Social Reporting Metrics That Really Matter. A Quick Start Guide to Social Reports. An API lets two platforms or applications communicate with one another. Branding will include a company’s design, logo, colors, brand voice, tone, abbreviations for the company name, and style.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Sprout Social

APRIL 26, 2023

Meanwhile, some brands are primarily concerned with customer service and community building. From this same report, you can even view the conversions and revenue from organic social. To view this report using Google Analytics 4, go to your “Reports” and click on “Acquisition.”

ROI 98

ROI Social Media How To Metrics 98

Keyhole.co

MARCH 31, 2021

The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. . Coupled with its relative affordability and high returns of investment, it’s no wonder that companies are looking to increase their influencer marketing budget. Influencer Analysis. Brand Awareness.

Influencer 121

Influencer Campaign ROI Discount 121

Buzz Marketing for Technology

JULY 21, 2008

Face time is a critical factor in relationship building, in selling, in customer and employee satisfaction, and in learning effectiveness. Key decisions are made and key contracts won more often on a few well-spoken words than on a finely-crafted written report or proposal. Fast Company Blog. Consumer Reports. Stowe Boyd.

Aggregator 100

Aggregator Repository Directory Meme 100

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Both in terms of marketing goals, and physical results. . View this post on Instagram.

Small Business 56

Small Business Influencer Template Templates 56

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132