Sprout Social

FEBRUARY 15, 2024

Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. It’s also helpful to make sure we’re engaging and commenting on the popular posts for brand awareness in general,” Kaelyn tells us. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. These questions can all be answered based on conversations that are already happening. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. It includes likes, comments, shares, and other forms of engagement. How do you measure social listening?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Regardless of your intentions, one negative comment or review could lead to a more serious situation that could harm your business’ reputation.

Engagement 52

Engagement 52

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Keyhole.co

FEBRUARY 13, 2024

In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. But first- Why do you need a Twitter social listening guide?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

OCTOBER 15, 2020

You can also keep an eye on potential crises and respond to questions or criticism before they get out of control. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. Track replies, mentions, and questions to understand authentic audience participation.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Add to that, tight budgets and limited manpower.

Brands 85

Brands Sentiment Analysis Marketing 85

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data. Did they land? Look at your ratings and review data.

Sentiment 134

Sentiment How To Marketing Analysis 134

Sprout Social

JANUARY 23, 2024

With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. million views, 230,000 likes and 787 comments. This post inspired similar posts, and a Topicals spin on the In and Out post trend. The post quickly racked up 1.2

Report 110

Report Brands Library Sentiment 110

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. As tempting as it is to hop on a trend, especially one that’s gaining momentum quickly, effective newsjacking calls for a surprising amount of patience and selectivity.

Content 130

Content Trends How To Exercises 130

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. How does our sentiment compare to theirs?

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

OCTOBER 6, 2022

Did it make you smile or laugh, like the “ It’s Corn” viral trend ? Important hashtags/mentions to include: Important for trends and partnerships. Create a “hook” at the beginning: ask a question, introduce a list etc. Stay on top of trends. This is especially true for platforms like TikTok, where many trends are born.

Video 128

Video Social Media How To Trends 128

Sprout Social

DECEMBER 29, 2022

Trends don’t last a lifetime, but our gear does and so do the memories you make in it. Looking at the comments, their customers value this differentiation and commitment to saving our planet. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Ask probing follow-up questions for vague customers to get the necessary information. Here is a report from Sprout’s Listening capability.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

JANUARY 19, 2022

Social listening goes deeper than sifting through your followers’ comments, casting a wider net to capture conversations that exist beyond your channels. This can give you actionable business insights by answering questions like: What are your audience’s demographics? Essentially, it’s being a fly on the digital wall.

Products 135

Products Social Media FAQ Sentiment 135

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data. The tool is excellent for trend analysis as well. You’ll get the trend data without running out of any monthly credits.

Industry 52

Industry News Google Brands 52

Ignite Social Media

AUGUST 23, 2016

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? How old is the trend?

Trends 60

Trends Social Media Brands Hashtag 60

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. It should help you more effectively capitalize on trends and address pressing problems in your industry.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

MAY 16, 2023

Even influencers can track negative comments or rumors about their personal branding online and respond to them before they damage their reputation. Market research Media monitoring is a great source for insights into target audiences and industry trends. You get to know what’s in the hype and current trend.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Other social signals : Other social signals, such as post views, impressions, social media shares, comments, likes, etc., people from different states/countries, age groups, genders, ethnicities, etc).

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. Social media holds the answers to some of your most pressing business questions. This typically manifests as posts, comments or customer support DMs. We all know Google has the answers to any questions we might have. Defining the possibilities of social. Individual.

Marketing 112

Marketing Team Social Media Skills 112

agora pulse

JANUARY 6, 2021

For example, I monitor comments and make any bid or budget adjustments right away. Start with what looks most important, like reading and reacting to comments on a viral post. To save time, set up saved replies to send in response to common questions or comments. Respond to Engagement and Mentions.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. They might respond to negative comments to make things right or use positive comments in their marketing to show people they’re doing a good job. From the left navigation panel, select Sentiment. And that’s it!

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. This encourages more people to comment and interact with Wendy’s social media posts.

Engagement 52

Engagement Social Media Strategy Meme 52

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 22, 2019

From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers want is always a plus. Determine your overall brand health and sentiment. Uncover industry trends and happenings. Meanwhile, TOMS continues to use their Instagram to respond to customer questions and concerns.

Instagram 107

Instagram Sentiment Hashtag Analysis 107