SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Over the last couple of years especially, much of the conversation has been in response to politics. Twitter requires users to remain active and attentive.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Webbiquity SMM

NOVEMBER 8, 2022

Consumer comments have (often far) more weight than paid ads. When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? We also know that having a positive brand affinity with people of all job titles in our industry will improve the overall sentiment and health of our brand. Want to learn more?

Communities 86

Communities Products Company Strategy 86

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Following up.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Planning ensures that you don’t miss crucial conversations among your target audience. These are the candid conversations that are eye-opening but often fly under the radar. or G2), it goes far beyond that.

Reputation 96

Reputation Sentiment Analysis Notification 96

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 104

Sentiment Analysis Patterns Price 104

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Start by pinpointing a specific customer growth problem you want to solve, whether it’s boosting conversion rates, reducing churn, or increasing customer lifetime value.

Data 142

Data Repository Team Process 142

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

SEPTEMBER 21, 2023

Examples include the number of followers, likes, or comments on social media posts. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. But the goal of the company is actually to sell alarm clocks. So, in this case, follower count is actually a vanity metric.

Metrics 107

Metrics Examples Marketing HootSuite 107

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. To measure this, divide the total number of post interactions (likes, comments, shares) by the follower count and multiply by 100.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf. Did they land?

Sentiment 134

Sentiment How To Marketing Analysis 134

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements.

Social Media 78

Social Media Sentiment Metrics Data 78

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. That means monitoring social media conversations where people discuss your brand and products without @-ing you. Positive comments. Relevant questions.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Name variations.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Engaging with posts and comments in a way that feels genuine and authentic. The opposite is true.

Report 66

Report Atlassian Brands Sentiment 66

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. No way, Jose!

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. These could include social media engagement rates, website traffic, conversion rates or customer satisfaction levels. What are they posting on social media? What’s their email marketing strategy?

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 30, 2023

They might respond to negative comments to make things right or use positive comments in their marketing to show people they’re doing a good job. Improved customer service: By using brand monitoring tools , companies can quickly respond to any negative comments or complaints that customers may have.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Mindjumpers

JULY 16, 2012

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs. The importance of social media in crisis management.

How To 255

How To Sentiment Issues Social Media 255

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Search streams in the Hootsuite dashboard let you monitor conversations relevant to your business, your industry, and your products. Here are 15 of our favorites. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. Other social signals : Other social signals, such as post views, impressions, social media shares, comments, likes, etc., So, always check the conversations surrounding your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

DECEMBER 29, 2022

Looking at the comments, their customers value this differentiation and commitment to saving our planet. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. There’s also power in brands prioritizing online conversations that are visible to the masses.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Because the truth is, an effective marketing strategy relies on consumer voices and insights. For instance….

Organization 125

Organization Sentiment Social Media Management Analysis 125

Oktopost

FEBRUARY 29, 2024

Intent Data: Monitoring likes, shares, comments, and other forms of engagement to better understand where your customers are in the funnel, what topics interest them, and how likely they are to make a purchase. Conversion Rates: Measuring how many leads progress through the sales funnel and eventually convert into customers.

ROI 62

ROI B2B Organization Platform 62

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand.

Sentiment 52

Sentiment How To Reputation Analysis 52