Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing 131

Marketing How To Sample Samples 131

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. The good news is that leveraging advanced metrics can be an effective way for sales teams to propel their success.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. In short, creating sales enablement content is a win-win for both teams. Blog posts.

Data 117

Data Marketing How To Collaboration 117

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Social’s power remains relationships, not scale.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow?

Template 134

Template Templates Social Media Tips 134

Sprout Social

NOVEMBER 2, 2023

Recently, our social team talked about using social media for the customer journey in the auto industry. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. What are the 7 steps to map the customer journey?

Examples 103

Examples Template Templates How To 103

Oktopost

JUNE 4, 2020

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. That said, surveys also show that 77% of employees are hesitant to be brand champions on social media. Measure effectiveness.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

APRIL 12, 2022

PR teams must act quickly and strategically to maintain a positive relationship with their audiences. Gauge positive and negative sentiment from audiences. The blurring lines between marketing and public relations also call for higher collaboration and redefinement. Proactively plan for crisis management. versus 2.87 Only 20.7%

Statistics 107

Statistics Skills Analytics Press Release 107

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. It’s essential to collaborate cross-departmentally to understand social’s far-reaching impact on customer buying decisions.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 111

Examples Brands Sentiment Reputation 111

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand. As a bonus, chatbots can free up your customer service team. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

MAY 15, 2023

Getting effective performance data is important for all businesses, but especially for franchisors managing teams of franchisees. Customer service satisfaction survey scores above 90%. Easy content approval: Want to review each post before it goes public, and easily collaborate on edits or revisions with franchisees?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

agora pulse

JANUARY 3, 2020

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. positive sentiment around the conversation. Assign responses to different team members to ensure a slick engagement business model.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

OCTOBER 23, 2019

A consumer survey from Yotpo found that almost 80% of consumers surveyed said that it took at least three purchases before they considered themselves brand loyal. You can use a social media tool like Sprout Social’s Smart Inbox to help different team members quickly delegate and assign each social media message as it comes in.

Loyalty 88

Loyalty Brands How To Discount 88

Pixlee

SEPTEMBER 22, 2021

Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. Use social sentiment data to determine potential holes in your customer service strategy. You should leverage this data to create an accurate buyer persona when targeting customer segments.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. Use social sentiment data to determine potential holes in your customer service strategy. You should leverage this data to create an accurate buyer persona when targeting customer segments.

Data 52

Data Social Media UGC Sentiment 52

Twist Image

NOVEMBER 13, 2012

Other Zappos team members will show up at your desk with a dunce cap for you. Because email was created before the advent of social media and other collaborative tools, we now need to figure out a way to unlock a lot of this communication. Wouldn't it be nice to once again enjoy the sentiment, "you've got mail"?

Wikipedia 101

Wikipedia Findability Startup Collaboration 101

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. Scripting in frequently asked questions and funneling the requests to the right teams and employees can save a great deal of time and resources for everyone involved. Crisis communications.

Social Media 75

Social Media How To Social Media Management Organization 75

Sprout Social

NOVEMBER 21, 2023

When teams work in isolation, the result is simply noise. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Together, they work to create a consistent feedback loop that empowers each team to deliver on a customer-obsessed strategy. Looking for proof?

Tips 99

Tips Collaboration Marketing Team 99

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This sentiment can help promote a sense of cohesive culture and increase performance. Team members can also comment on the updates to engage with others from your company.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

DECEMBER 5, 2023

Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times. Sprout also can help your team increase ROI and efficiency through automation, chatbots and artificial intelligence. What are your customer’s opinions about your product?

Reputation 99

Reputation Software Tools Sentiment 99

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This sentiment can help promote a sense of cohesive culture and increase performance. Team members can also comment on the updates to engage with others from your company.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

DECEMBER 19, 2023

Common roadblocks to delivering high quality customer service Though 88% of business leaders agree social media is a critical tool in providing customer care and service, there are still knowledge gaps that prevent teams from accessing the tools and resources they need, and gaining stakeholder buy-in.

How To 108

How To Survey Social Media Management Training 108

Sprout Social

JANUARY 29, 2024

Your online reputation management impacts more than just your marketing team. Do it well, and teams across your org chart will feel the benefits in the following key areas. Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

SEPTEMBER 5, 2023

Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. You can also incorporate external approvers to enable collaboration with reviewers outside of Sprout. Optimize your social media workflow Planning.

Social Media 130

Social Media Social Media Management Team Collaboration 130

Sprout Social

SEPTEMBER 25, 2023

A customer service strategy is a blueprint for delivering on your business’ service standards across multiple teams, channels and tools. Think about it: Customers interact with countless teams and individuals throughout their journey with your brand. It’s a rising tide that lifts all ships, ultimately resulting in more revenue.

Strategy 114

Strategy How To Team Reputation 114

Sprout Social

DECEMBER 20, 2023

Teams who don’t have tools with up-to-speed AI features are already falling behind. A social team can only be as agile as their techstack enables them to be. Here are some key areas to look for when researching a new tools for your team. On the other, your team needs to receive quality customer support too. The takeaway?

HootSuite 111

HootSuite Brands Price Collaboration 111

Sprout Social

MARCH 16, 2023

These metrics uncover what your social customer care team is doing well, where there are opportunities to improve and what tools are needed to fill those gaps. Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. And they’re not alone.

Metrics 101

Metrics Social Media Sentiment Airlines 101

Sprout Social

FEBRUARY 17, 2023

According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Co-branding is a marketing strategy where two brands collaborate together with the end goal typically being a new, collaborative product. Table of contents: What is co-branding?

Brands 103

Brands Sentiment Collaboration Survey 103

Sprout Social

JULY 12, 2023

Customer service teams are constantly under pressure. While customers expect them to respond immediately and know all the answers, siloed teams, opaque workflows and fragmented customer data across channels add to the challenges support teams face on an ongoing basis. What is AI customer service?

Sentiment 91

Sentiment How To Analysis Team 91