Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company).

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Resources Telecommunications Collaboration Project 103

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! Most brands are already watching their social mentions, review listings and direct feedback channels. This applies to both positive and negative sentiments alike.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. In this article, we’ll walk you through your options and explain your timeline for migrating from Social Studio to another platform.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

SEPTEMBER 18, 2023

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Getting teams to collaborate and find synergies between different channels can save money. Here’s an article where you can learn more about social media budgeting.

Marketing 132

Marketing How To Sample Samples 132

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. Zoho Social. squarelovin.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. Selecting influencer marketing goals that align with your social and marketing strategies will help you set a clear benchmark for success and move the needle in terms of social performance and achieving business goals.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort.

Template 134

Template Templates Social Media Tips 134

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Enter Sprout Social.

Team 88

Team Tools Marketing Hubspot 88

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. A rebrand should build on this equity, not discard it.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Improve sentiment around customer service.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Oktopost

JUNE 19, 2023

This is never truer than it is on social media. These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Social media is overflowing with market insights.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

MAY 30, 2023

Here are the five things you need to know about streamlining your social media strategy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. Work from a centralized platform There are many benefits to utilizing multiple social channels.

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

MARCH 11, 2024

Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job opportunities, and promote their businesses or personal brands. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking.

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Collaborative efforts can provide a holistic view of customer interactions and identify gaps in the overall customer experience.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Optimize your social media strategy with the Optimization tab.

Industry 52

Industry News Google Brands 52

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. Here at Sprout Social, that’s exactly what we help our customers do.

Data 97

Data Sentiment API Analysis 97

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JUNE 28, 2023

Automation also breaks down silos and smooths out collaboration within your team, and beyond. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.” Sprout Social We’d be remiss if we didn’t mention our very own automation and AI-powered platform.

Team 110

Team Hubspot Marketing SMS 110

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business.

Marketing 113

Marketing Team Social Media Skills 113

Sprout Social

MAY 3, 2023

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. Here are five ways to build a collaborative, trusting partnership.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions.

Influencer 113

Influencer Tools Marketing Software 113

Oktopost

JUNE 1, 2023

A scalable social media publishing platform – one that integrates all the other marketing and team management tools you depend on – that automates all those slow, protracted tasks and focuses your attention on the most pressing parts of inbound marketing. The strongest sign that you’re getting it right?

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights.

Skills 128

Skills Sentiment Team Press Release 128

Oktopost

DECEMBER 5, 2022

Sharing backlinks to your website on social media can provide a sustainable source of no-follow links and will indirectly help your link-building efforts. Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. Sharing content on social media provides that opportunity.

SEO 115

SEO Social Media Reputation Real Estate 115

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: $49 – $739 per month.

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Every like, click, and share that touches on your business is valuable information, but it’s hard to track all of this information across multiple platforms. How Does Social CRM Differ from Traditional CRM?

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MARCH 19, 2020

A brand’s reputation oftentimes stems from the reputation of its social media, so a sparse profile doesn’t inspire a lot of confidence. Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . These can be telling in a lot of ways.

Social Media 112

Social Media Strategy Case Study RFP 112

Sprout Social

APRIL 12, 2022

The internet and social platforms are vital tools for storytelling, brand management and connection. Email and video conferencing are everyday tools regardless of your role, but PR professionals use a variety of other digital platforms, too. Gauge positive and negative sentiment from audiences.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

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Tools Sentiment How To Team 94

Unmetric

JUNE 11, 2019

Take a look at the list of tools we’ve put together to help you analyze your social performance. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Salesforce Social Studio.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 125

How To Social Media Management Metrics Team 125

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. minutes on the social platform per session. Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. Specific platforms have built a strong audience of investors, big and small. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market.

Strategy 116

Strategy How To Hashtag Team 116