Sprout Social

MARCH 23, 2023

Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Each new cohort of colleagues brought interns, engineers, designers, marketers, salespeople and executives into the same room–one named after computer programming pioneer Grace Hopper. So I went for it.

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Sprout Social

APRIL 19, 2022

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. The post earned 88,658 likes and 148,969 engagements.

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Collaboration Brands Loyalty Campaign 86

Social Media Marketing

JANUARY 2, 2023

Listed are some tips and tricks to help you create successful corporate video production projects with your remote team. Plan ahead: Planning is key to any successful video production project. Use these tools to assign tasks, track progress, and collaborate with team members.

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Team Products Video Tips 147

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter.

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Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

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Collaboration Marketing Team Hubspot 77

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Focus on community engagement. Guest post by Eva Chan.

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Social Media Management Skills Social Media Metrics 227

BeingOptimist

AUGUST 25, 2023

Are you looking for a captivating way to showcase your projects with great precision? Keep reading to discover how a 3D architectural walkthrough company can improve your project presentations with immersive visualizations that go beyond traditional blueprints and elevate your presentations into captivating narratives. Are you excited?

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Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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ROI Influencer Marketing Survey 103

agora pulse

JANUARY 15, 2019

But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. A simple way to get started with Instagram Live collaborations is conducting interviews or Q&A sessions. Now let’s apply this model to Instagram Live collaborations. Interviews/Q & A. Announcements.

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Collaboration Instagram Examples Influencer 112

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead. use Facebook every month.

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Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Marketing How To Sample Samples 128

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 101

Influencer Instagram Brands Fashion 101

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service.

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Social Media Social Media Management Sentiment Collaboration 98

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) A super-engaging campaign that doesn’t blow the budget! The result? View this post on Instagram.

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Collaboration Brands Instagram How To 63

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

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Strategy Sentiment Patterns Marketing 101

Waxing UnLyrical

FEBRUARY 24, 2016

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. SproutSocial: Snapchat Marketing Guide. Customer Service.

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Collaboration Platform Class Proposal 100

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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Social Media Strategy Marketing Curation 178

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 107

Buffer Social

JULY 26, 2023

All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. It’s Buffer’s annual Build Week. Why did we do this?

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Project Astroturfing Team Communities 74

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. In addition, over 80% of companies view engagement on the platform as their most important metric. Can Instagram be effective for marketers?

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Instagram Strategy Marketing Metrics 162

Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. PiperTV blossomed out of various student-led projects on Facebook and Instagram. “To

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Social Media UGC Project Collaboration 130

Sprout Social

NOVEMBER 10, 2021

Building partnerships and managing relationships are part and parcel of being a marketer. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. To give helpful feedback, you need to be clear on why it’s so valuable and the role it will play in your marketing organization.

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Construction Marketing Collaboration Team 132

Convince & Convert

AUGUST 6, 2015

There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. One Marketer’s Journey. In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Why We Should Help.

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Collaboration Marketing Hotels Proposal 60

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 110

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

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Influencer Marketing Reputation Collaboration 129

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. .”

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Press Release B2B Communities Marketing 78

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 62

Influencer Instagram Brands Fashion 62

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Influencer Campaign How To Marketing 109

Bill Hartzer

FEBRUARY 6, 2024

Moreover, the report highlighted the diverse ways in which people, especially Gen Z, seek leisure and social engagement outside their homes. From board games to DIY projects and arts & crafts, Gen Z is eager to infuse playfulness into their daily lives, emphasizing the importance of physical experiences over virtual ones.

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Study Trends Community building Authentication 88

Sprout Social

JANUARY 6, 2022

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. Let’s dive into the main differences between the two and walk you through how your business can collaborate with either an influencer, a digital creator or both.

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Influencer Collaboration Project Meeting 125

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Engage with customers and followers in real time.

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Types Social Media Microblogging Overview 145

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. It allows you to have as many work-in-progress (WIP) projects as you want with advanced editor workflows. House all of your projects in one place. It allows up to 50 projects on free accounts. Published on.

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Tools Strategy Video Library 120

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. There are even posts dedicated to wacky mascot images and DIY projects to make with a cereal box.

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Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. The engagements were really telling,” Abbey explains. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

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Buffer Social

OCTOBER 5, 2023

Meet Phil Agnew, a creator who started from scratch with the most difficult format possible – a podcast called Nudge – and has since built an engaged community around his content. It took time, but the community I've built is engaged and genuinely interested in what I have to offer," he shares.

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Collaboration Skills Communities Authentication 91

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

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Data Marketing How To Collaboration 114

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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