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United Breaks Guitars: Case Study in Old Media Failure

Socialized

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. Apparently, United had resolved the issue by the time Dave Carroll’s video was posted. *. Shameless capitalism at its finest!

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It's All About The Reputation

Small Business Mavericks

» It’s All About The Reputation Online marketing is no longer an option. Online marketing is reputation management. There are really two kinds of reputation management. There’s proactive reputation management and reactive reputation management. Is Link Buying Necessary?

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Triple X Niche Case Study Update: Expenses Report

Viper Chill

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. A domain name is necessary and while a.info domain is a lot cheaper, I went with a.com since it just seems more reputable. Web Hosting : $14.

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Social Media Case Study: Walmart’s Fight Hunger Contest

Convince & Convert

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. YouTube video highlighting the Fight Hunger Campaign. Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert.

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GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

» GoDaddy: Good Marketing Or Reputation Problem? Bob Parsons, GoDaddy’s CEO, filmed himself shooting an elephant in Africa and posted the video online. So here’s the question: Would any amount of reputation management help GoDaddy at this point? GoDaddy has been the center of controversy before. Are you wowed?

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Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Your company’s reputation is an extension of your leadership’s reputation.

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Crisis & Reputation Management on Boards’ Radar

Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A customer posted a video of how easy it is to unlock their bike locks with a Bic pen.