United Breaks Guitars: Case Study in Old Media Failure
Socialized
JULY 15, 2009
A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. Apparently, United had resolved the issue by the time Dave Carroll’s video was posted. *. Shameless capitalism at its finest!
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