Social Media Strategies Summit
MARCH 1, 2024
To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. This Maybelline mascara campaign is an eye-catching example: Actions for Marketers Sure, most of us don’t have access to the same marketing budget as Maybelline.
Social Media Today
JULY 7, 2020
Google is adding some new tools to help advertisers maximize their ad campaigns, including trend-based recommendations and insights into Smart Bidding.
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Social Media Strategies Summit
NOVEMBER 30, 2022
To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.
Ignite Social Media
MARCH 4, 2024
You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. We’ll summarize the trend and key takeaways in this quick article. As with any trend, moderation is key. Why the fatigue from followers?
Social Media Strategies Summit
OCTOBER 13, 2023
But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.
Social Media Strategies Summit
JULY 12, 2023
Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.
Jon Loomer
AUGUST 8, 2023
Such is the case for Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit.
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