Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 136

Campaign Engagement Marketing Hashtag 136

Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source .

Education 264

Education Examples Social Media Meme 264

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 140

Campaign Social Media Social Media Management Team 140

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. But what are some of those bad habits?

Social Media 200

Social Media Marketing Trends Communities 200

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

Advertising 145

Advertising Campaign Social Media How To 145

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Socialized

JANUARY 19, 2021

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Why Photos Play an Important Role when Posted over Social Media?

Campaign 100

Campaign Social Media Patterns Apparel 100

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Social Media Strategies Summit

NOVEMBER 2, 2023

Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? For social media managers, being “always on” has long been a challenge of the job. Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel ?

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Examples 141

Examples Campaign Tips UGC 141

agora pulse

DECEMBER 1, 2020

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. No problem.

Campaign 168

Campaign Social Media Case Study Study 168

Likeable

JANUARY 4, 2022

If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. We’ve compiled a list of the best social media newsletters you should be subscribed to this year. We wouldn’t be marketers if we didn’t!) Check it out here!

Newsletter 126

Newsletter Social Media Meme Trends 126

The Realtime Report

APRIL 21, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Any social media updates that we missed? Let us know in the comments below.

News 173

News Adsense Social Media Facebook 173

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Spend Time Listening.

Campaign 163

Campaign Social Media Sentiment Class 163

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. For example, a goal would be to increase social media followers by 10%. Or simply starting to be more consistent on social media. Here are effective ways social media managers can kickstart the year having the right goals in check.

Social Media Management 106

Social Media Management Social Media Trends Skills 106

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? What Is a Social Media Strategy? On-site engagement. Conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. And the challenges don’t end there.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Laurel Papworth

FEBRUARY 28, 2021

In today’s news broadcast we are covering body image on social media, how health info is gathered and sold by Government, and how negative criticism online can lead to TV shows chasing the story down. Social Media NEWS from Laurel’s studio in the Blue Mountains of NSW. You are welcome!

News 52

News Social Media API Social Graph 52

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. Any social media updates that we missed?

News 164

News Social Media Facebook LinkedIn 164

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing?

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Create your social media strategy. What are your goals?

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Ignite Social Media

APRIL 27, 2020

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation.

Trends 149

Trends Social Media Instagram Authentication 149

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Ignite Social Media

JANUARY 22, 2024

The good news is that brands can run TikTok ads without having a brand account on the platform. Watch below as social media experts Victoria Rogers and Steven DeYarman explain the benefits of this approach and walk through how to set up TikTok ads without an organic presence. Target the right users for your campaigns.

Organization 179

Organization Campaign Conversation Platform 179

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. It’s a must-read for interview prep—in fact, we bet your new boss-to-be is reading it for inspo.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Laurel Papworth

APRIL 11, 2021

Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Australia #socialmedia #News #qanda. The Holocaust edusocial #ItStartedWithWords campaign and Twitter hashtag #ItStartedWithWords Facebook Hotline (Clubhouse for Facebook?)

Nielsen 52

Nielsen News Social Media Instagram 52

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. What is GDPR, anyway?

Social Media 131

Social Media Privacy Marketing Policies 131

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? Dove’s inspiring Real Beauty campaigns? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Hint hint.).

Social Media 91

Social Media Brands Meme Real Estate 91

Laurel Papworth

JANUARY 12, 2023

Top Shelf International launched a sellout campaign of NFTs for an Agave spirit. How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. Mentioned: Australian Sports in the Metaverse Marketing campaigns [link].

Campaign 59

Campaign Geotagging Marketing Press Release 59